New 'ELG' E-commerce strategy Skyrockets Average Order Value, Customer Lifetime Value, and Drives Loyal customers on autopilot

Used by smart marketers at brands like these

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“We have more signups and higher conversion rate since we started using Triggerbee’s software. Signups have increased between 50 – 300% depending on placement, offer, and targeting.”

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“Recruiting new members has become easier since we started using Triggerbee’s software. It’s helped us increase people redeeming personal offers and we can remind customers about unused bonuses when they visit our website.”

★★★★★
“We’ve increased our customer base by over 40% from 12 months ago, and our average order value is €20 higher for purchases made with the discount code that we published on our website using Triggerbee’s software.”

★★★★★
“It has helped us to build a larger fanclub, increase engagement among visitors and allowed us to get more visits from newsletters to the website.”

★★★★★
“Triggerbee’s software has allowed us to create more personalized popups and campaigns, resulting in higher revenue and a rapidly growing customer base”

★★★★★
“In just 2 months, we captured 10,000+ new email subscribers. We have been able to A/B-test and analyze results in an easy way, and the average order value is 53% higher for customers that have used the code we built in Triggerbee’s software.”

Is E-commerce about to die in 2024?

It just might if brands don’t stop using their outdated playbooks.

Look.

There’s a new breed of e-commerce brands on the rise.

95% of e-com brands are still using the same strategy they used back in 2018.

But these “new” brands (the 5%) have learned how to maximize the value from their existing customers instead of constantly chasing new ones.

Here’s what they’re NOT doing:

They are NOT burning money on customer acquisition like it’s the last day on earth.
They are NOT begging people to buy using endless discounts and promotions.
They DON’T send out non-segmented email campaigns.
They DON’T treat their loyalty program as a fancy newsletter.

Instead, they are betting it all on this one thing: RETENTION.

Here’s the big problem:

Most successful e-commerce brands today are built on huge discounts and broad email blasts.

But… if you rely on constant promotions and one-size-fits-all campaigns… You are in a race to the bottom and you’re devaluing your brand.

PLUS, all your competitors run the exact same playbook as you. Take a look around. E-commerce brands are swimming in a sea of sameness.

If you want to stand out, you need two things:

A strategy to build an owned audience
And a strategy to turn your owned audience into repeat customers.

And what happens if you don’t adapt to this new reality?

You will keep training your customers to only buy when there’s a discount available
You will eliminate your chances of building any type of meaningful connection with your customers
Your retention rate will stay low and unpredictable
You will be stuck in the “acquisition trap”, always chasing new customers.
When your CFO wants to cut down on ad spend… you’ll be lost in your tracks.

Let’s face it.

Discounts are just one small part of a bigger problem.

The real issue is that your career in e-commerce is what’s at stake.

Let me show you a better way…

The little-known strategy called "ELG"

ELG stands for Experience-led Growth, and it’s based on four pillars (or “layers”) that takes a customer from being a first-time visitor to a loyal customer who returns again and again.

It’s tailor made for e-commerce and retail brands who wants to:

Increase conversions without using endless promotions
Increase repeat purchases instead of begging new customers to buy
Become TRULY data-driven (and actually using customer data to drive sales)
Improve their customer experience in their owned channels (email, web, sms)
Provide personalized interactions at every step of the customer journey.
Use discounts WITHOUT the negative effects of training people to buy only when there’s a promotion

Brands like Amazon, Zalando and Sephora have already been using the ‘ELG’ strategy for YEARS (and it’s exactly how they’re stealing your customers).

And Nordic brands like KICKS, Bubbleroom, Cellbes and many more are using it RIGHT NOW.

And well… The results speak for themselves.

100,000+ new email subscribers every 90 days
484% higher clickthrough rate for onsite promotions
512% faster loyalty membership growth
53% higher order value
20% signup to purchase rate from a welcome offer

Here’s what some other brands are saying:

“We’ve increased our customer base by over 40% from 12 months ago, and our average order value is €20 higher for purchases made with the discount code“

“It has helped us to build a larger fanclub, increase engagement among visitors and allowed us to get more visits from newsletters to the website.“

“Triggerbee has allowed us to create more personalized popups and campaigns, resulting in higher revenue and a rapidly growing customer base“

“In just 2 months, we captured 10,000+ new email subscribers. We have been able to A/B-test and analyze results in an easy way, and the average order value is 53% higher for customers that have used the code in Triggerbee’s campaigns.“

“Signups have increased between 50 – 300% depending on placement, offer, and targeting.“

“The way we work with data today has changed a lot since we started using Triggerbee. We have been able to send out more relevant email campaigns with the data from Triggerbee, and we can use data from our CRM to target visitors on our website.“

This is the first time we offer this strategy publicly.

So get your dirty hands on it while it’s free.

Here’s a little background as to how it came to be…

4 years ago, in 2019, our software company made a pivot and needed to break in to the e-commerce market.

One of the first things we did was to manually analyze the top 200 retail brands in the Nordics to see how good they were at personalizing the customer experience, and if they used data to grow their loyalty program.

(yes, we sell a software that helps you improve the customer experience. But we’re not trying to sell you that here so don’t worry).

We scored each company and published the rankings online.

And just like that, we had the attention of these companies, (many of which, since then, went on to become some of our best customers).

We didn’t realize it at that time, but these huge retailers started asking us how to improve their customer experience.

At that time, we didn’t know much about e-commerce. But we knew a lot about marketing in general. So we gave them some basic advice based on the findings of our research.

And then they started to report back with results. And our jaws dropped on the floor.

One told us 14% increase in conversions, just by saving the latest searches in the product search bar.

Another one told us they saw a 50% increase in newsletter signups.

Suddenly we had one brand after the other knocking on our door wanting to use our software.

We kept on doing the manual analysis of the top 200 brands in the Nordics every year. And together with the brands that used our software, we developed a set of recommendations…

Which now has turned into a full-blown strategy called:

Experience-led growth.