How to turn your website into a revenue machine — with gamified campaigns

This is the actual funnel ecommerce brands use to grow their list, reactivate shoppers, and increase conversions across the entire journey.

  • What you’ll get: A full breakdown of how gamified campaigns work, from visit to purchase.

  • Who this is for: Marketers who want more revenue from existing traffic.

  • Why it matters: Brands using this funnel get 2–4x higher engagement and consistently outperform in cart recovery, signups, and loyalty.

Funnel - Gamification

Every visitor enters your funnel with different intent — here’s how we match it

This is the playbook ecommerce teams are using to convert anonymous traffic into loyal customers using gamification and built-in logic for every step.

Funnel - Gamification

  • Start with intent: Social, search, email, paid — each traffic source has different levels of buyer intent.

  • Trigger smart campaigns: Memory games for first-timers. this will boost engagement and make them stay longer. Dynamic offers for known profiles. All based on identification logic.

  • Guide the journey: PDP views but no add to cart? Trigger a quiz.
    Cart filled? Show exit-intent recovery.

  • Convert and reactivate: Personalized nudges at checkout. Abandoned cart follow-up. Post-purchase referral campaigns.

Real Results: How Däckskiftarna Boosted Signups by 250%

By switching from a traditional form to a memory game, Däckskiftarna didn’t just get more leads. They tripled conversion rates without changing the offer.

250%

Higher conversion rate

500+

Sign ups

3,4%

Form submission rate (vs 0,97%)

A gamified A/B test by Däckskiftarna comparing a traditional signup form (Variant A) to a memory game-based signup (Variant B). The memory game increased conversion rates by 250%, achieving a 3.4% CR compared to 0.97% for the static form. This e-commerce gamification strategy made signing up more engaging, proving that interactive elements can significantly boost customer participation.

  • Same impressions, same audience — different experience

  • Memory Game made the offer feel interactive and fun

  • Resulted in 3x more leads with the same traffic

Slide 4 - Examples

Here are real-world funnel formats to use as templates or inspiration

A mystery reward e-commerce gamification popup called "Find the Golden Egg." Users pick an egg to reveal a hidden prize, which could be a discount or a surprise deal. The image shows three stages: the selection screen, a losing screen prompting users to return, and a winning screen offering 15% off in exchange for an email signup. This interactive experience boosts engagement, encourages repeat visits, and makes discounts feel more rewarding.

Mystery gift - Find the golden egg

  • Use case: Perfect for holiday conversions
  • Avg results: 8% submission rate
Three mobile screens showcasing e-commerce gamification using "Spin the Wheel" popups. Each wheel offers discounts or free shipping, encouraging engagement through interactive rewards. The leftmost wheel guarantees a win, the middle requires email signup before spinning, and the rightmost is themed for Black Week deals. These gamified popups boost conversions by adding excitement and urgency to online shopping.

Spin to win campaigns

  • Use case: Boosting engagement + sign ups
  • Avg results: 5-13% submission rate
A memory game competition from Ur & Penn using e-commerce gamification. Players match cards as fast as possible to win a 500 kr gift card, with the best time securing the prize. After completing the game, users register their email to enter the competition.

Memory campaigns

  • Use case: Great for boosting engagement
  • Avg results: 2-6% submission rate

Want to launch a funnel like this? We’ll help you build it.

Triggerbee is the easiest way to turn your traffic into conversions, without developer support or heavy integrations.

Everything you’ve just seen was built with Triggerbee, and can be live on your site in a day or less (not weeks).

Try free for 14 days
Request demo
Funnel - Gamification