Triggerbees Commitment to GDPR

The GDPR (General Data Protection Regulation) is an important piece of legislation that is designed to strengthen and unify data protection for all individuals within the European Union. The regulation will become effective on the 25th May 2018.


Triggrerbee is fully committed to being GDPR compliant. We are also committed to helping our customers becoming GDPR compliant.

What efforts are Triggerbee taking to be GDPR Compliant?

We are taking many steps across the entire company to ensure we will be ready for the GDPR. We are confident these changes will address the requirements of GDPR.

Here’s our GDPR Roadmap and where we are on our journey:

  • Research the areas of our product and our business impacted by GDPR - COMPLETE
  • Appoint a Data Protection Officer - COMPLETE
  • Rewrite our Data Protection Agreement - COMPLETE - will be communicated to all customers in may 2018
  • Assure we have Data Processing Agreements with affected suppliers - COMPLETE
  • Develop a strategy and requirements for how to address the areas of our product impacted by GDPR - COMPLETE
  • Perform the necessary changes/improvements to our product based on the requirements - COMPLETE
    • Ensure all data is transferred to our servers in a secure, encrypted way - COMPLETE
    • Ability for Triggerbee account holders to remove all personal data on individuals - COMPLETE
    • Ability for account holders to provide means for visitors to clear all Triggerbee cookies easily - COMPLETE
    • Ability to control what data is accessible from our APIs - COMPLETE
    • Ability to export all personal data from your Triggerbee Account - COMPLETE
    • Ability to delete all data, including all personal data from your Triggerbee Account - COMPLETE
    • Ability to control if personal data should be included in email reports - COMPLETE
    • Ability to segment personal data in Triggerbee based on what terms and privacy policy they have accepted - COMPLETE
    • Ability to inform website visitors about Triggerbee usage - COMPLETE
    • Ability to create a personal policy and publish on website - COMPLETE
  • Thoroughly test all of our changes to verify and validate compliance with GDPR - COMPLETE
  • Implement the required changes to our internal processes and procedures required to achieve and maintain compliance with GDPR - IN PROGRESS

Triggerbee has also engaged with outside legal experts on data protection. We felt this was and will be very important because the legislation is so new and impactful. 

What do Triggerbee Customers need to do?

There are a few things that you might need to do depending on your situation and jurisdiction. Below are the impactful changes that we can foresee that might affect you as a result of using Triggerbee:

  • Be transparent and inform your website visitors that you are using website analytics services, like Triggerbee, and how you use it, and for what purposes. Triggerbee Consent can help you with this, but you can also do it on your own.
  • Read up on how Triggerbee handles personal data and privacy (, and be sure to make your website-, privacy policy reflect this handling
  • Make sure you have lawful bases to process personal data. Examples of lawful bases are:
    • Legitimate interest: 
      • GDPR Recital 47 states that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.
      • these interests must be balanced and weighed against data subject rights and risks.
    • You have a contractual necessity (for example, the data subject is a customer)
    • You have documented consent
  • If you are not sure if you have lawful bases to process personal data for a data subject there are a few steps you can take. Either:
    • Remove all this personal data from your systems (email marketing, Triggerbee, CRM etc)
    • Obtain a new Consent from each individual for the data handling and communication that you perform. For this purpose we have developed Triggerbee Consent, that can help you with for example obtaining a new Consent from your existing subscribers.
  • Download our checklist for getting yourself ready for GDPR