Create Trackable Links

Create a tracked link to see where it was clicked, and which channel drives more traffic. This tool lets you add UTM parameters to your links without the headache, and just by filling out a form.

How to create a trackable link

This tool generates a trackable link you can use in emails, social media posts, or ads, to see where your traffic comes from. The link will be generated as you fill in your information in the fields below - happy tracking! ūüėé

If you use Triggerbee, you can use the email tracking feature to identify who's visiting your website. You can learn more about Triggerbee here.


Add email tracking (for Triggerbee users only)



What is a trackable link?

A trackable link is a link that can track where and by whom the link was clicked. In order to track a link, you need to add "UTM-parameters" to it.

An UTM-parameter basically gives your link a name and ensures you know which link gets clicked, and where it was clicked. 

UTM stands for "Urchin Tracker Module", and it's a snippet of text that you add to the end of a link, and they are useful if you share one link in multiple places.

Let's say you're promoting a blog post across Facebook, LinkedIn, Twitter and to your Email list, you can name your link "facebook" or "newsletter" to see which channel generates more traffic.

For example, here's a normal link:

Normal link:

If someone clicks that link you won't be able to see where they came from.

Here's a trackable link:

Link with UTM:

You see that bolded text that starts with a question mark "?", that's what makes that link a trackable link. 

The easiest way of understanding how you should use UTM-parameters is by thinking of them as answers to your questions.

- What’s the name of this campaign?

- Where was this URL clicked?

- How was the URL displayed?


How to identify website visitors with URL's

If you use Triggerbee, you can identify your website visitors with a simple URL-string.

Just turn on the option "Add email tracking" and add the email of your recipient, and you can see when your recipient clicks your link, visits your website, and which pages they visit.

Not using Triggerbee yet? Learn more here



Here are the most common UTM-parameters:


Campaign name identifies the name of the campaign.

Prefix: utm_campaign

Answers the question: What is the name of this campaign?

Example: utm_campaign=black-friday-iphone-offer



Source helps you identify if a visitor came from search engines, social networks, your newsletter or mobile traffic.

Prefix: utm_source

Answers the question: Where was this URL clicked?

Example: utm_source=facebook



You can use medium to identify if your visitor came from social media, email, text message (SMS), CPC, banner ads, etc.

Prefix: utm_medium

Answers the question: How was the URL displayed?

Example: utm_medium=social-media


Here’s what you can do with the use of UTM parameters in Triggerbee:

  • Quickly create visitor filters to see where your traffic comes from
  • Show¬†personalized popups and messages to visitors depending on which channel they come from
  • Automatically tag anonymous traffic, and use your tags to generate leads.