Welcome to Lead Generation 2.0
A groundbreaking way to generate leads and build relationships online.
The old way
A one-for-all, non-personalized sales funnel.
The new way
A personalized sales funnel that evolves based on interest, behavior and contact identity.
✖ Use long forms to pre-qualify leads
✖ Send out a one-for-all email sequence
✖ Score leads based on fixed criteria
✖ Ask lead to book a meeting or demo
✖ Make lead fill out the same information again
✔ Create a dialogue
✔ Only collect the information you need
✔ Send nurturing emails based on website activity and interest
✔ Personalize your website based on who they are
✔ Score leads automatically based on their behavior