User manual

What is Triggerbee?

Triggerbee is an Sales- and Marketing Automation software that helps you understand how your website is used and by who, optimize your marketing efforts, create and funnel leads to sales department and helps you create more revenue.

Triggerbee has three important parts:

Insights and analytics

Analyze the behavior of your website visitors, leads and customers. What are they interested in, when are they engaging in your content? Who is your most promising prospects?

Automation

When you can track individual visitors and understand who, why and when they engage in your content you can automate tasks such as sending email messages, displaying messages on site, notifying sales rep, updating CRM etc.

Engage

Engage with your users in a relevant and personal way can really help drive your conversion rates up the roof. Do you want to have new unknown visitors to start subscribing to your newsletter? Greet campaign visitors with a special message? Drive hesitant visitors to conversion with a gentle nudge? Do it all with Triggerbee Widgets. Configure target audience and choose when the message should trigger. Expect higher conversion - expect more satisfied visitors. Target Widgets based on visitors profile, surf behavior and achieved click goals. Create popups, callouts and widgets quickly and without the need of web developers.

What can I do using Triggerbee?

Here are a few examples of what you can do with Triggerbee:

  • See what companies are visiting your website

  • See how your subscribers from your newsletters are using your website

  • Identify and send hot leads to your CRM

  • Ask those that are not subscribers to Opt in to your list

  • Understand which visitors that need help with ordering / buying

  • Automatically email those that abandoned a signup / purchase

  • Create dynamic segments in your email platform based on Triggerbee-collected and analyzed data

  • Ask visitors that didn't convert why they didn't

  • Become more relevant in your email marketing

  • Offer contact with sales staff after 20 seconds of inactivity

  • See what companies you are making most money from

  • Direct offers to your most loyal visitors

  • Remind visitors that didn't convert to go back and convert

  • Profile your subscribers

What should I be measuring?

Out of the box Triggerbee tracks a bunch of data from the traffic on your site. But if you configure Triggerbee to track specific metrics you can get so much better understanding of what online behavior is driving your business forward. Here are a few examples that are typically interesting metrics for Triggerbee customers:

Sign ups

  • Looking at the pricing page

  • Signing up for trial account

  • Signing up to your newsletter

  • Two different visitors from the same organization visiting the pricing page on the same day

You can configure these metrics using Events and Goals.

Onboarding

How is each new signed-up user using your service?

  • Reading your onboarding email and tutorials

  • Inviting team members to use your online service

  • Activating specific features in your service

  • Using certain features in your service

You can configure these metrics using Events and Goals.

Engagement

  • Read entire blog post (how long they scrolled down on the page)

  • How often they access your content

  • How often they log in to your service

  • Viewed entire movie clip or only the first 5 seconds

You can configure these metrics using Scroll Extension, Youtube extension, and Events and Goals.

Buying

  • Looking at products

  • Adding products to cart

  • Beginning checkout

  • Completed purchase

You can configure these metrics using Events and Goals.

Abandonment

  • Only filled out half the sign up form

  • Added products to cart, but never checked out

  • Stopped logging into the trial account

You can configure these metrics using Events and Goals.

Interest

What is each visitor the most interested in? Profile them into Personas so thhat you can be more relevant in your communication:

  • Looking at career / job postings on your website

  • Looking at Support & contact pages

  • Looking at Solutions, products, webinars

  • What category of solutions and products are they spending most time looking at?

  • Looking at mens or womens clothes?

You can configure these metrics using Interest Profiles.

Risk of churn

  • Viewing the downgrade or cancellation page

  • Viewing the return product policy page


Figure out the metrics that are critical to achieve conversion for your business and add those to Triggerbee.