How to accurately measure your video marketing efforts
The best marketers are constantly looking for better ways to engage with their core audience, but the question is:
You probably know that social media is important, and you probably already use email marketing to some degree. You might even have your own Youtube-channel.
Video is one of the most engaging forms of content you can create, and if you have anything to sell, you can probably create a video about it.
But, here’s one problem about Youtube videos:
When it comes to any form of digital content, you want to track and measure the engagement, the conversions and other metrics. If not for anything else, just to see that the content is producing the results you’re expecting.
If you’re generating leads for example, you can see who signed up for your newsletter.
But if you’re generating views...
You can’t see who watched your video.
It might come as a surprise, but you can actually identify who’s watching your embedded videos. Wan’t to know how? Keep reading!
90% of users say they think it’s easier to make a decision if they can see a video about a product they are reviewing. - Insivia
Marketers have been using video long before Youtube was around, and they will continue to use it for one reason:
Not only does it increase engagement and time on site - if it contains even a little bit of storytelling, it becomes very hard for anyone not to watch it.
This is why it’s crucial that you have a compelling offer in the end of your video, or a very clear next step for your visitor to take. That way, your visitor knows what to do next if she wants more information.
If you’re using Triggerbee, you can see when someone starts playing the video, like this:
And you can see when someone finishes watching it, like this:
Okay, so.. Why do I need this?
Timing, timing, timing.
If you can treat your visitors differently based on their behaviour and interest, you should do that.
Most users expect personalisation to at least some degree, and this certainly qualifies as personal (and relevant).
A recent study from ComScore shows that 64% of website visitors are more likely to buy a product online after watching a video.
Since Triggerbee is all about measuring and automating events based on specific visitor behaviour, we always recommend treating your visitors based on their behaviour.
When a visitor have watched your entire video, they are clearly more engaged than the average user, and that also means that you probably could convert a lot more visitors like that, into customers.
There’s a few ways you can do this, but we recommend using a well-timed popup on the next pageview that is only displayed to those that watched the entire video.
Here’s a step-by-step-guide that shows you how you can set up your Youtube-integration, and how you can start tracking your video views!
1. Click on "Apps"
2. Click on "Youtube" and click on the slider that appears