Integrating with Email Campaigns
All great marketers know that email is still one of the most powerful marketing tactics at their disposal, but they also know that it's evolving beyond its newsletter blasting past.
Relevance is the most important aspect to think about when working with email marketing. If you are not relevant you will not be read. Your clickthrough rate will plummet and subscriptions will drop.
So how do we achieve relevance?
By analyzing click behavior and understanding what each subscriber is interested in - in real time. Triggerbee is the perfect OnSite Companion to your email marketing service. What subscribers and companies are spending a lot of time reading about your offers, who orders and who does not order...? Triggerbee brings you great profiling capabilities to your existing customer base. Use it to trigger emails based on website activites, profile your subscribers to create hyper segments and become more relevant.
What can you do with the Email Integration Apps
Segment visitors based on what campaigns they come from. On each subscriber you can see their profile history and see what campaigns they have visited from
Track subscriber actions onsite
You can follow each individual subscriber as they land onsite. See all their actions, did they spend time with your content, view the entire product demo video, scrolled down all the way on the blog post? Once the session has been associated with the email address all future visits from that visitor will be identified as the subscriber. And not only future visits but also past visits. This works with cookies so if the visitor removed their cookie the association is gone.
Opt in subscribers
Opt in your subscriber from the Conversion Widgets you have created directly to your subscriber list. Do this by setting ut an Automation Trigger.
Profile subscriber list
Have Triggerbee automatically update the subscriber list with data collected onsite. Data can be Lead Score, Progressive Interest Profiling, achieved goals. Set this up when you activate and configure the integration app. Select which subscriber list you want to add data to and select the values / columns you want.
Using Automation Triggers you can let actions that happens onsite trigger emails. Recipient kan either be the visitor or your own sales/marketing staff. This is not yet enabled for all Email Integration Apps.
Add to Nurturing Track / Initiate Drip Campaigns
Using Automation Triggers you can modify properties on the subscriber (mergevars, demographic fields) which can be used to control email tracks inside the email service. Most email distribution providers typically allows a drip campaign to be initiated upon Opt in also.
A visitor signs up for a webinar. This action sets a goal in Triggerbee. Upon goal completion there is a Automation Trigger that adds the subscriber to the email list “Webinar signups” . The email platform is then configured to send a drip campaign of three emails, one every week, to all new subscribers.
Getting started with subscriber tracking
Here is a short checklist on how to work with subscriber tracking. Also some pointers that serve as troubleshooting if tracking doesn’t work for you:
Verify that you have tracking activated in your email service when you send your campaigns (different on all email services)
Activate and configure the Integration App for your email service in Triggerbee
After you sent the campaign you cannot remove the campaign or list (for as long as you expect traffic to the website). If you do the Triggerbee Integration App cannot look up the subscriber details when the visits come in.
Subscriber tracking will only work when the links in your email links to to your own domain (the website that contains the Triggerbee script). The landing page must contain the tracking script.
The landing page URL cannot have any redirects that remove querystrings
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