Understanding Sessions, Visitors and Events

The Triggerbee data model concists of five components: sessions, visitor, contacts, organizations and events. Understanding these concepts is vital to being able to analyze the data you are collecting.

What are sessions?

A session is a visit to your website. We collect the time, duration, what page views and other events that took place, device information, geolocation and more.

What are visitors?

A visitor is a unique visitor / browser to your website. We identify each unique visitor using cookies. If the visitor clears cookies or uses a different device or browser the next visit will be considered a new unique visitor - unless we have an email address associated with that cookie which will lead to Triggerbee converting the visitor to a contact.

What are contacts?

A contact is a known physical person that visits your website, reads your blogpost etc. The difference between a visitor is that a contact has converted from an anonymous visitor to a known person by adding properties such as name, email address, username or telephone number to the visitor object (where email is the most commonly used identity property among Triggerbee users).

If a contact buys a new computer, uses several different browsers, using a phone and a computer Triggerbee will connect the different devices of the contact to give you a unified complete view of each contacts history. For every device /browser the visitor must convert again so that we know his identity.

To understand how visitors are identified and turned into contacts take a look here.

What are organizations?

Every visitor to your website has an IP number and for approximately 30-50% of all the visitors Triggerbee is able to identify what company owns that IP number. Triggerbee places identifiable companies in the “Most interesting” filter, while visitors using IP addressses from ISPs get the ISP-label added to their session and end up in the “Everyone” filter. An organisation can have many IP addresses and also change IP address over time. Every session and visitor belongs to an organization. An organization cannot be created manually. They are created by visitor traffic.

What are events?

Events are the actions that your users are taking on your site. Some examples of events include:

Event Name Description  
Signed Up Event triggered when a visitor completes a sign up  
Logged in Event triggered anytime a visitor logs into your site or your service  
Enrolled to webinar Event triggered when a visitor fills out form for enrolling to a webinar  
Completed check out Event triggered when a visitor completes the checkout process  
Subscribed to newsletter  Event triggered when a visitor subscribes to your newsletter