# How to win Black Week 2026

A webinar with Triggerbee and Porobic Group on how shopping behavior shifts before Black Friday, and how to get more out of the traffic you already pay for.

-   Recorded 14 October 2026
-   50 minutes
-   On demand, in Swedish

Watch the recording

![Webinar: Black Friday 2026, with Benjamin Söderberg from Triggerbee and Fedja Porobic from Porobic Group.](https://triggerbee.com/images/webinars/black-week-2026/cover.webp)

## Watch the recording

The full webinar, in Swedish.

![Webinar: Black Friday 2026, with Benjamin Söderberg from Triggerbee and Fedja Porobic from Porobic Group.](https://triggerbee.com/images/webinars/black-week-2026/cover.webp)Play the webinar recording

## What you’ll learn

Triggerbee and Porobic Group share what they learned from last year’s Black Week: how customer behavior changes in the run-up to Black Friday, and what you can do to get more out of the traffic you already pay for.

-   ### When Black Week really starts

    Earlier than you think. See when traffic and buying intent start to rise, and how to reach customers earlier in their journey.

-   ### The tactics that worked last Black Week

    Data from an internal analysis of more than 200 customers, with results and examples from real campaigns during Black Week 2025.

-   ### How to build demand before Black Week

    How the best online stores use VIP campaigns and early access to start Black Week with a list of customers ready to buy.

-   ### What to do when buying intent peaks

    Urgency, offers, segmentation, and how your messages should change in the final days.

-   ### Content and paid social that drive profitable sales

    Fedja shares what online stores should really focus on in content, advertising and conversion.

-   ### What’s new for Black Week 2026

    New shopping behavior, changes to platforms and algorithms, and what to plan for this year.

## Your hosts

-   ![Benjamin Söderberg](https://triggerbee.com/images/webinars/black-week-2026/benjamin-soderberg.webp)

    ### Benjamin Söderberg

    Triggerbee

-   ![Fedja Porobic](https://triggerbee.com/images/webinars/black-week-2026/fedja-porobic.webp)

    ### Fedja Porobic

    Porobic Group