How to win Black Week 2026
A webinar with Triggerbee and Porobic Group on how shopping behavior shifts before Black Friday, and how to get more out of the traffic you already pay for.
- Recorded 14 October 2026
- 50 minutes
- On demand, in Swedish
Watch the recording
The full webinar, in Swedish.
What you’ll learn
Triggerbee and Porobic Group share what they learned from last year’s Black Week: how customer behavior changes in the run-up to Black Friday, and what you can do to get more out of the traffic you already pay for.
When Black Week really starts
Earlier than you think. See when traffic and buying intent start to rise, and how to reach customers earlier in their journey.
The tactics that worked last Black Week
Data from an internal analysis of more than 200 customers, with results and examples from real campaigns during Black Week 2025.
How to build demand before Black Week
How the best online stores use VIP campaigns and early access to start Black Week with a list of customers ready to buy.
What to do when buying intent peaks
Urgency, offers, segmentation, and how your messages should change in the final days.
Content and paid social that drive profitable sales
Fedja shares what online stores should really focus on in content, advertising and conversion.
What’s new for Black Week 2026
New shopping behavior, changes to platforms and algorithms, and what to plan for this year.
Your hosts
Benjamin Söderberg
Triggerbee
Fedja Porobic
Porobic Group