The 2024 personalization Index Report
Triggerbee’s Personalization Index includes original data from analyzing more than 200 of the largest retail and ecommerce brands in the Nordics. Insights, trends, and deep dives of how the best brands create amazing customer experiences and how they use customer data to drive profitable growth.
How it works, and how the winners are selected
Every brand is reviewed and scored based on 50+ criteria. This score is the brand’s own and is compared to the other brands on the list.
Here’s how it works:
- 1 month before analysis, we sign up for newsletters, memberships, and abandon a cart.
- On analysis day, we review the website’s key pages – homepage, categories, products, membership, cart, checkout – both when logged in and out.
- Features like product recommendations, tailored content, and other journey-enhancing features based on our history with the brand earn points.
- Company emails are reviewed and scored based on segmentation, content, and customization level.
- Loyalty programs are reviewed and rated based on offers, personal touch, and other CX elements.
200+
Brands analyzed
20000+
Data points
100+
Loyalty programs
100+
Newsletters
