Challenge
CLN wanted to reduce abandoned carts during Black Week.
How they did it
They created a Black Week-themed Triggerbee popup, with a discount code, that activated if visitors tried to exit the page. The campaign targeted identified visitors with products in the cart and used the Deadline component, which adds a countdown timer and FOMO to make the offer even more exciting.
This resulted in over 800 copied discount codes, at a copy rate of 33,9%.
