Miss Mary – Referral Campaign

1200 / 12%
Signups / Signup rate
265
Referrals
22%
Referral rate

⚡ Key results

The challenge

Miss Mary wanted to leverage their loyal customer base to expand their audience. Instead of using traditional broadly targeted newsletter popups, they wanted a more focused approach. The goal was to create a referral program that rewards verified customers and encourage them to introduce Miss Mary to people in their close network.

How they did it
Miss Mary set up a referral campaign using Triggerbee, which they strategically placed after the checkout process. This placement ensures that the offer is presented to customers who have just completed a purchase.

Customers who participate in the referral program and shares their link to one or more of their friends receive an extra 10% off their next purchase. This incentive motivates existing customers to return and make repeat purchases, as well as attract new customers who are likely to be interested in the brand through trusted recommendations.

By integrating this referral system, Miss Mary effectively turns satisfied customers into brand ambassadors, driving growth using their existing customer base, and at the same time boosting their customer loyalty.

Felix Langlet
Felix Langlet

Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing, and copywriting. Outside of work, you can find him spending time with his family, listening to podcasts, or watching documentaries.

⚙️ Main Features Used

  • Referral component
  • Link sharing component
  • Unique coupon codes

🎯 Targeting

  • Page-level targeting
  • Only shown on the thank-you page (post purchase)

Miss Mary – Referral Campaign

"Using the Referral Campaigns tool has truly simplified our workflow; it's both user-friendly and easy to maintain"
Jessica Rosenqvist
CRM Manager

Miss Mary

Apparel

Domains

1 Domain

CRM

Klaviyo

CMS

Storyblok