The challenge
Miss Mary wanted to leverage their loyal customer base to expand their audience. Instead of using traditional broadly targeted newsletter popups, they wanted a more focused approach. The goal was to create a referral program that rewards verified customers and encourage them to introduce Miss Mary to people in their close network.
How they did it
Miss Mary set up a referral campaign using Triggerbee, which they strategically placed after the checkout process. This placement ensures that the offer is presented to customers who have just completed a purchase.
Customers who participate in the referral program and shares their link to one or more of their friends receive a unique coupon code that gives them a 10% discount off their next purchase. This incentive motivates existing customers to return and make repeat purchases, as well as attract new customers who are likely to be interested in the brand through trusted recommendations.
By integrating this referral system, Miss Mary effectively turns satisfied customers into brand ambassadors, driving growth using their existing customer base, and at the same time boosting their customer loyalty.
