Apohems Membership Signup Popup

53%
Membership signup rate
30%
Transaction rate

⚡ Key results

Challenge
Driving new membership signups for a newly launched loyalty program.

How they did it
Apohem started by creating a segment in their CRM with all their registered members. Then they created a new audience in Triggerbee to sync their newly created segment in Voyado (and all the contacts in that segment) to Triggerbee. By doing this, they could create a “negative” audience, which excludes their existing members from ever seeing a campaign intended for non-members.

To drive new membership signups, Apohem created a beautiful popup in Triggerbee using a button as a call to action. The button opens their own membership registration menu, where the user can register a membership using BankID or with their email.

Felix Langlet
Felix Langlet

Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing, and copywriting. Outside of work, you can find him spending time with his family, listening to podcasts, or watching documentaries.

⚙️ Main Features Used

  • Triggerbee identity layer
  • Triggerbee visitor tracking

🎯 Targeting

  • Triggerbee audiences
  • CRM segment targeting
  • Existing members excluded

Apohems Membership Signup Popup

"With Triggerbee we’re able to create a personalized experience on site, guide our customers to the products they’re looking for and improve conversion."
Vanessa Kuslap
Head of Growth

Apohem

Health and wellness

Domains

1 Country

CRM

Voyado

CMS

Optimizely