Challenge
Driving new membership signups for a newly launched loyalty program.

How they did it
Apohem started by creating a segment in their CRM with all their registered members. Then they created a new audience in Triggerbee to sync their newly created segment in Voyado (and all the contacts in that segment) to Triggerbee. By doing this, they could create a “negative” audience, which excludes their existing members from ever seeing a campaign intended for non-members.

To drive new membership signups, Apohem created a beautiful popup in Triggerbee using a button as a call to action. The button opens their own membership registration menu, where the user can register a membership using BankID or with their email.