Challenge
Didriksons wanted to grow their email list and capture potential customers who visited their website but did not make a purchase. They also wanted to increase the awareness of their brand and offering in their own channels.

How they did it

• Installed Triggerbee on didriksons.com for visitor tracking and engagement
• Published a welcome discount to capture emails and gender
• Used the email verification feature in Triggerbee to exclude existing subscribers from receiving a discount code.
• Setup revenue tracking for sales metrics.

Triggerbee’s email verification feature checks if the email is an existing subscriber in Voyado before you see the discount code. If you sign up with an email address that already exists as a subscriber, you will see a different message.

By tracking revenue in Triggerbee, the promotion is calculated to have assisted sales of 254 000 SEK for Didriksons.