Däckskiftarna’s Memory Signup Campaign

3,4%
Response Rate
250%
higher than non-gamified signup form

⚡ Key results

  • PARTNER CASE STUDY
This campaign was launched by our partner Extend Marketing. You can reach them at extendmarketing.se.
Visit Extend Marketing

Challenge

Däckskiftarna along with their marketing partners Extend Marketing wanted to increase their signups, by testing a gamified and non-gamified Triggerbee campaign onsite and comparing them.

How they did it

Extend Marketing created two different campaigns for Däckskiftarna, a traditional signup form and one that also contains memory for a touch of gamification.

Scenario A – Traditional popup:
A classic popup was created where they communicated ‘Win free tyre change & tyre hotel!’ and explained what you were competing for before you filled in your details. This variant averaged 0.97% conversion rate.

Scenario B – Gamification with Memory:
They integrated gamification through a memory game. This one had the same message (“Win a free tyre change & tyre hotel”) but before you filled in your details, you had to play a memory game. The result? An impressive 3.4% conversion rate.

With this, gamification increased mail collection by 250% for Däckskiftarna compared to the traditional signup popup.

Däckskiftarna's Memory Signup Campaign
Jimmy Gök

⚙️ Main Features Used

  • Triggerbee popup layout
  • Memory
  • Email signup

🎯 Targeting

  • Broad targeting

Däckskiftarna’s Memory Signup Campaign

Activate the 'gamification brain' of your visitors! Creating interactivity, like a memory game, engages the user and increases the willingness to participate. Thank you Triggerbee for the technology!
Sebastian Nilsson Rundlöf
Co-founder of Extend Marketing

Däckskiftarna

Automotive

Domains

1

CRM

Rule

CMS

N/A

Other case studies you might like

Apohem Black Week Early Access Popup

60 000+
Clicks to campaign
8,67%
Clickthrough Rate

Didriksons Welcome Signup Popup

1600+
Signups
+254 000 SEK
in assisted sales
Apohem’s personalized loyalty reminder using e-commerce gamification to boost engagement. The campaign targets members with unredeemed coupons and bonus points, reminding them to claim rewards before they expire. By leveraging real-time customer data, Apohem increases conversions and strengthens loyalty through timely, personalized incentives.

Apohems Membership Coupon Reminder popup

19.11%
Click-through rate
28.6%
Click to purchase rate
Apohem's loyalty program signup popup.

Apohems Membership Signup Popup

53%
Membership signup rate
30%
Transaction rate
Nordic Nests login nudge

Nordic Nests Login Nudge Callout

4%
Click-through rate on mobile
3%
Click-through rate on desktop
Proteinbolaget birthday greeting

Proteinbolaget’s Birthday Greeting Popup

36.04%
Copies the discount code
12%
Transaction rate