Apohem’s Product Recommendation Quiz

7.3%
Quiz start rate
15%
Post-quiz conversions (any product)

⚡ Key results

Challenge
For the summer season, Apohem wanted to help their visitors find a sunblock while simultaneously increasing the awareness and visibility for the broad range of sunblock products.

How they did it
Apohem created a quiz using Triggerbee’s multi-step functionality. They used no opt-in because this guide was intended to increase sales of sunblock. This campaign contains more than 16 different variants in 3 campaigns. Each popup has over 8 steps in them, and once you get to the last step another campaign is triggered based on your quiz results, showing the recommended products.

⚙️ Main Features Used

  • Popup teaser
  • Multi-step campaign
  • Content Columns (3 columns)
  • Button javascript action

🎯 Targeting

  • Broad targeting
  • Device-specific campaigns
  • Embedded and overlay templates

Apohem’s Product Recommendation Quiz

"With Triggerbee we’re able to create a personalized experience on site, guide our customers to the products they’re looking for and improve conversion."
Vanessa Kuslap
Head of Growth

Apohem

Health and wellness

Domains

1 Country

CRM

Voyado

CMS

Optimizely