Informator hits all-time-high with Lean Marketing Automation
Digital has always been a major sales channel for Informator, but their latest marketing drive made the real difference – fast.
As number 1 in the Nordics, Informator has trained professionals in IT, project management and leadership for 25 years. Out of thousands of weekly visitors, some are customers – some could be. Some visit Informator.se to find ways to sharpen their knowledge, some want certification for their existing competence level.
Every day Triggerbee identifies valuable visitors in the visitor stream – providing qualified leads to the sales team.
Did it work?
By the end of 2014 Informator reached an all-time-high in website bookings: the overall increase was 20% from last year, while the sales increase from e-mail driven visitors was 41%.