Website popups are one of the most effective ways to capture attention and guide visitors toward the next step. When they are personalized and well-timed, they stop being an interruption and instead become a helpful part of the customer journey.
In 2025, popups are no longer one-size-fits-all. They adapt in real time to each visitor — whether someone is about to leave, scrolling a product page, or browsing on mobile. This shift toward relevance has made them a core part of how e-commerce and subscription brands grow.
The results back it up:
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Triggerbee customers see conversion rates from 5 percent on simple welcome offers to over 70 percent on interactive campaigns, like Bubbleroom’s Black Week calendar.
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Loyalty-based reminders can dramatically outperform static banners, with cases like KICKS driving 480 percent higher click-through rates by nudging members about unused points.
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Gamified formats, such as Flowlife’s Easter Egg Hunt, reached 10 percent+ conversion rates, showing the power of making engagement fun through gamified marketing.
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Research from Baymard Institute shows that cart abandonment remains above 70 percent, but strategies like exit-intent popups can significantly reduce lost revenue.
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HubSpot’s benchmarks confirm that lead generation forms placed in popups often convert 2–3x higher than static embedded forms.
This article brings together more than 30+ real website popup examples from brands across fashion, beauty, retail, and lifestyle industries. You will see how companies use everything from seasonal countdowns to loyalty reminders to turn casual browsers into subscribers and buyers.
Let’s get started!
Seasonal & Countdown Popups
1. Bubbleroom Easter Mystery Offer
For Easter, Bubbleroom created a popup with a mystery discount, a digital egg hunt, where visitors had to find the pink egg. With festive visuals, it gave people a reason to engage during the holiday period. The result was 20,000+ new subscribers, making it one of their most successful seasonal campaigns.
2. Kulta-Center Christmas Countdown Banner
Kulta-Center launched a Christmas countdown banner to build urgency during the peak shopping season. A countdown timer reminded visitors how long deals would last, creating anticipation as well as FOMO. The banner created constant awareness without interrupting the shopping experience and received over 100,000 impressions.
3. CLN Athletics Halloween Flash Sale Countdown
For Halloween, CLN Athletics designed a countdown popup for a flash sale that made use of urgency. The popup immediately communicated the offer and promoted the flash sale itself. The campaign achieved a 26.38 percent click-through rate, one of their highest for seasonal promotions.
4. Bubbleroom Black Week Calendar Offer
During Black Week, Bubbleroom created an interactive calendar popup where each day revealed a new deal. The approach kept visitors coming back daily to check what was next. This not only boosted engagement but also helped distribute traffic across the entire campaign period. The design was fully on-brand and the result was an exceptional 70–90 percent click-through rate.
5. Bubbleroom Black Week Signup Popup
During one of the busiest retail weeks of the year, Bubbleroom ran a signup popup to help subscribers keep track of the Black Week deals. This built their list and ensured their most loyal customers were kept updated. It gave them thousands of new contacts to market to during and after the event. More than 4,500 people signed up through this campaign.
6. Apohem Black Week Early Access Popup
Apohem used a Black Week early access popup to give loyalty club members the chance to see promotions before the general public. This made visitors feel like VIPs, rewarding loyalty while driving traffic to their campaign. The design emphasized exclusivity and generated more than 60,000 clicks.
7. Cellbes Black Week Early Access Popup
Cellbes launched an early access popup to let loyal members in on Black Week deals before anyone else. This kind of messaging works especially well with long-time customers who value exclusivity, and managed to generate a 34.95 percent CTR.
8. CLN Athletics Black Week Early Access Popup
CLN Athletics used a Black Week early access popup to grow their list and warm up audiences before the sale period. The popup was designed with clean visuals that made the offer stand out clearly. By promising early access, it increased the incentive to sign up quickly. The result was an 8.35 percent response rate.
9. Nordic Nest Black Week Signup Popup
Nordic Nest ran a signup popup during Black Week which encouraged unregistered users to become members. The design was minimalist, aligning with their premium aesthetic, while the message focused on exclusivity and special offers. It captured a 5.23 percent CTR, providing Nordic Nest with a large base to retarget during the campaign.
Exit-Intent & Last Chance Popups
10. CLN Athletics Black Week Exit-Intent Popup
CLN Athletics used an exit-intent popup during Black Week to save visitors who were about to leave. The campaign targeted identified visitors with products in the cart and used the Deadline component, which adds a countdown timer and FOMO to make the offer even more exciting. The campaign delivered a 33.9 percent click-through rate, proving how powerful exit-intent triggers can be.
11. CLN Athletics Black Friday Last Chance Offer
At the end of Black Friday, CLN Athletics created a last-chance popup reminding visitors of deals expiring the same day. The message created urgency and emphasized limited time left to buy, by using a countdown. The campaign achieved an 11.56 percent coupon code copy rate, helping maximize the final hours of sales.
12. CLN Athletics Abandoned Cart Popup
CLN Athletics also addressed cart abandonment with a recovery popup. Shoppers who left items behind were pushed to become a member and get a discount, encouraging them to ultimately complete checkout. This campaign converted 3.3% of abandoning visitors and 37% purchase completion rate, recovering otherwise lost revenue.
Welcome & Signup Popups
13. Didriksons Welcome Signup Popup
Didriksons welcomed new visitors with a signup popup offering a first-order discount. This simple, clear value exchange worked well for turning anonymous traffic into known leads. The popup was designed with a clean, on-brand look that matched their Scandinavian style, and also asked for which demographic they were interested in. The result was over 1,600 new subscribers added to their database and +254 000 SEK in assisted sales.
14. Didriksons Welcome Discount Popup
To grow their customer base even further, Didriksons used a general welcome discount popup for all new visitors. This strategy made sure first-time traffic always received a compelling reason to subscribe. The approach expanded their customer database by 40 percent and increased the average order value with +€20, making it one of their most impactful onboarding campaigns.
15. A Day’s March Welcome Discount Popup
A Day’s March introduced new visitors to their premium brand with a welcome discount popup. The popup was minimalistic and elegant, matching the brand’s identity while still communicating a clear incentive. It offered a discount on the first purchase, which worked well to lower friction for first-time buyers. This popup converted 3.41 percent of visitors into subscribers.
16. Cervera Membership Signup Popup
Cervera used a membership signup popup to grow their loyalty program. The popup emphasized exclusive benefits and rewards for members, making the offer more compelling than a standard discount. Its design was simple and professional, which matched the brand well. The popup reached a 14.5 percent conversion rate.
17. Apohem Membership Signup Popup
Apohem ran a membership signup popup highlighting the value of joining their loyalty program. The popup offered a welcome bonus and promoted their loyalty club. More than half of visitors who saw the campaign converted, with a 53 percent signup rate and 30% transaction rate.
18. Bubbleroom Pre-Launch Popup
Ahead of a major new collection, Bubbleroom ran a pre-launch signup popup to build anticipation. The popup promised VIP access for those who sign up, which created excitement and exclusivity. This approach helped them build buzz before launch day and gave their campaign a head start. More than 40 percent of visitors signed up through the popup.
19. Cellbes Collection Signup Popup
Cellbes promoted a new collection with a dedicated signup form. This helped build excitement for the upcoming fashion collection and increase newsletter signups.. It delivered a 12 percent response rate, in the lead-up to launch.
20. Miss Mary Referral Signup Popup
Miss Mary used a referral popup to encourage visitors to join and then invite their friends, which was strategically placed after the checkout process. The popup explained the reward structure clearly, making it attractive. It delivered 1,200 signups at a 12 percent conversion rate, and 22% referral rate.
21. Klar Discount Reminder Popup
Klar made a popup that reminded visitors about active discounts. They wanted to remind visitors who didn’t purchase, that they still had an unused discount code the next time they returned to the website. This kept offers top-of-mind during the onsite journey and achieved a 3.08 percent signup rate and 38% discount copy rate.
22. Frank Dandy Gender-Targeted Newsletter Signup Popup
Frank Dandy personalized their newsletter popup based on gender, ensuring relevant content from the start. The tailored enhanced the relevance and engagement and achieved a 7% signup rate and 5-7% Click-through rate.
24. Moomin Membership Raffle Popup
Moomin invited visitors to join a raffle via popup, making the process fun and exciting. The chance to win prizes drove high engagement and this popup achieved a 65 percent participation rate as well as thousands of renewed consents.
25. Frank Dandy Halloween Fullscreen Popup
Frank Dandy launched a fullscreen Halloween popup with bold visuals and a terrifyingly great discount. With no distractions, visitors either engaged or ignored it, which apparently was difficult to do as the campaign saw a 40 percent coupon code copy rate.
26. Cervera Member’s Discount Popup
Cervera used a popup to highlight an exlusive member discount, with a simple on-brand design and confetti animation to give it a party feeling. This simple but effective campaign lead to 17 percent of visitors copying the code.
27. Apohem Membership Coupon Reminder Popup
Apohem created a popup campaign to remind members about unused coupons. The targeted message drove immediate action and achieved an impressive 19.11 percent CTR and 28.6% Click to purchase rate, serving as a gentle reminder which encouraged them to purchase and redeem their personal rewards.
28. KICKS Loyalty Points Reminder Popup
KICKS targeted members with a popup reminding them of unused loyalty points. This highly relevant message dramatically outperformed with an exceptional CTR was 480 percent higher than average, activating their club members and improve their engagement rate.
29. Proteinbolaget Birthday Greeting Popup
Proteinbolaget celebrated visitors’ special days with a birthday popup offering a discount. The personal touch made customers feel valued, which is made apparent through the 36 percent that copied the discount code and 12% transaction rate.
30. Geggamoja Collaboration Promotion Popup
Geggamoja used a popup to promote a collaboration collection. This simple and effective campaign generated 3,400+ clicks to the landing page and 15.3% Clickthrough Rate.
31. Skinroller Influencer Popup
Skinroller used an influencer-themed onsite campaign to boost trust and credibility. Featuring a well-known personality and a chat-like design helped drive interest in highlighted products and the campaign achieved a 20 percent CTR.
32. Efva Attling Influencer Greeting Popup
Efva Attling designed a popup featuring an influencer greeting to welcome visitors. To make the transition smoother for visitors coming from social media, Efva Attling guided them and made sure they understood they landed on the right page, with a familiar face. This influencer campaign gained 8,000+ impressions.
33. Nudient Device Selector Popup
Nudient helped shoppers find the right product with a device selector popup. By creating a device-selection popup in Triggerbee, with a dropdown for the device model, they simplified and smoothened the experience. The popup reached a 50 percent submit rate with 80,000+ visitors submitting device data.
34. Boomerang Out-of-Stock Reminder Popup
Boomerang used an out-of-stock reminder popup to collect emails and save the visitors’ interest for a longer time. Visitors could request a reminder when items returned. This helped Boomerang build an email list, and enrich their email database and target audience with clothing size information. This campaign converted 18–35 percent of visitors and resulted in a 37% Signup rate.
Wrapping Up
These 30+ real popup examples prove that popups are far from outdated. When they are personalized, well-designed, and timed correctly, they become one of the most powerful tools for onsite engagement.
From seasonal countdowns to loyalty nudges and gamified raffles, each of these campaigns shows a different way to turn attention into action. Use these ideas to inspire your next popup strategy and make every visitor interaction count.