Frank Dandy’s Gender-targeted Newsletter Signup

7%
Signup rate
5-7%
Click-through rate

⚡ Key results

Challenge
Turn website visitors and browsers into email subscribers, and building their list with gender data for each contact.

How they did it
They created two callout campaigns, one for guys and one for girls. They used URL based targeting to show the male-focused campaign on the men’s and women’s sections respectively on their website. To sweeten the deal, they offered a 15% discount for all new signups.

 

 

 

Felix Langlet
Felix Langlet

Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing, and copywriting. Outside of work, you can find him spending time with his family, listening to podcasts, or watching documentaries.

⚙️ Main Features Used

  • Device targeting
  • Display path settings

🎯 Targeting

  • Display path (men’s & women’s URLs)

Frank Dandy’s Gender-targeted Newsletter Signup

Frank Dandy

Fashion and Apparel

Domains

2

CRM

Voyado

CMS

N/A