Challenge
Engaging club members and rewarding loyalty using raffles.

How they did it
With the help of Triggerbee Onsite Campaigns, visitors are greeted with a campaign where they can enter their email to be a part of the raffle. If they win, the customer service team is automatically notified about the winner and will send out the gift card.

This has resulted in a very high engagement with an average of 65% participation. Because of the many members going to the website, this has also increased the deliverability of Moomin Newsletters.

Still curious about All Things Commerce’s personalization efforts? Read our big case on Moomin.