CLN Athletics wanted to reduce the number of abandoned carts. They wanted to give a discount to incentivise visitors to stay and complete their purchase, and capture their email address at the same time.
How they did it
They created a popup with a signup form and a discount code that gave 20% off. They used the trigger “Exit Intent” to only trigger the popup when a visitor is about to leave the website, and with the help of a custom script they only show the popup to visitors with products added in the cart.