Frank Dandy Halloween Case

Coupon Code copy rate: ~40%


Coupon Code usage: ~20%


Fullscreen Halloween Campaign

During Halloween, visitors got a spooky surprise on the Frank Dandy website. They used Triggerbee to create a Halloween-themed fullscreen campaign with the aim of increasing purchases. With a staggering result of ~40% copied discount codes, they managed to strike the balance between having a big creative campaign, and still keeping the site user-friendly.

Their goal was to increase purchases by offering a 50% discount code. Out of the copied codes, ~20% of those were actually used to purchase products on their site.

“It was great fun to make a really big Halloween sale in a nice fashion. And it looks like our customers agree since the results were great!” – Gustav Bolinder, E-Commerce Manager



Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing and copywriting. Outside of work you can find him playing with his son, listening to podcasts, or watching documentaries.