Frank Dandy Halloween Case

Coupon Code copy rate: ~40%


Coupon Code usage: ~20%


Fullscreen Halloween Campaign

During Halloween, visitors got a spooky surprise on the Frank Dandy website. They used Triggerbee to create a Halloween-themed fullscreen campaign with the aim of increasing purchases. With a staggering result of ~40% copied discount codes, they managed to strike the balance between having a big creative campaign, and still keeping the site user-friendly.

Their goal was to increase purchases by offering a 50% discount code. Out of the copied codes, ~20% of those were actually used to purchase products on their site.

“It was great fun to make a really big Halloween sale in a nice fashion. And it looks like our customers agree since the results were great!” – Gustav Bolinder, E-Commerce Manager