Challenge
Skinroller wanted to use Triggerbee to create more effective influencer marketing.
How they did it
They created an influencer-themed popup campaign for a more relevant cross-channel experience. Since the influencer in this case (Kenza) came from Instagram, the transition between that platform and Skinroller’s website was not entirely seamless. The influencer links led to a category page, instead of a specific product page.
The solution was to build an onsite campaign similar to a chat box, with a greeting to the visitor. This created a much better and more personalized experience for the customer. The result of this tactic? Over 20% average CTR.
