Challenge
Efva Attling works with a lot of influencers and drives traffic from social media. But making social media traffic convert can be a challenge, especially if you’re driving traffic from influencer posts.

“Did I click the right link?”, “Where is the product I saw in the post?”, “Is the product on this page?” are some of the thoughts visitors from social media has when they first land on your website from an influencer campaign.

To make the transition smoother and remove any confusion, Efva Attling wanted to guide any visitors that came from their influencer partnerships and make sure they knew they had landed on the right page.

How they did it
They created a chat-style callout, using the image of the influencer to greet the visitor. The text in the “chat” informed the visitor that this page contained the influencer’s favorite items.