Bubbleroom had an upcoming design collaboration together with influencer Lovisa “Lojsan” Wallin. To maximize their results, they wanted to do a pre-launch campaign to get people signed up to be the first ones to buy something from the coming release.
How they did it
Bubbleroom created two campaigns for this launch. Both campaigns were scheduled to start ~2 weeks before launch and end the day before.
- Campaign 1 was an embedded form right on the landing page.
- Campaign 2 was a pop-up that had a countdown to the release.