There are several excellent popup builders available, with options to suit various needs and budgets. Some of the best popup builders are Triggerbee, Wisepops, Optimonk, and Sleeknote.
Triggerbee is a great option for marketers who want both lead capture and extensive customization, while Getsitecontrol offers simple templates for quick email capture. OptinMonster and Popupsmart are ideal for basic data collection, and Justuno is well-suited for ecommerce brands who want product recommendations.
Wisepops and Optimonk are more focused on A/B testing and optimization, while Triggerbee provides a more complete toolkit for marketers looking to increase website conversions. Below is a more detailed look at some of the best popup software available today.
All of the popup builders in this list offer the basics: no-code drag and drop editors, lead capture functionality, lead sync, and everything else you need to run website popups that capture email and SMS subscribers. A handful of these tools, such as Triggerbee, Sleeknote, Optimonk and Wisepops, are more full-featured conversion suites with better targeting, personalization, and a broader feature set.
Common popup builder features
- Regular popups: Center-screen overlays that capture attention
- Slide-ins: Side or bottom entry popups that feel more subtle
- Floating bars: Sticky top or bottom bars used for announcements or offers
- Embedded forms: Inline forms placed in content or product pages
- Exit-intent popups: Triggered when the visitor moves toward the browser bar
- Timed or scroll-based triggers: Appear after engagement or delay
How to compare popup builders
Not all popup software offers the same depth of features or flexibility. Some are great for running a single campaign on a homepage. Others are built for managing campaigns across your entire site with granular audience targeting, multistep flows, and real-time analytics baked in.
Here’s what to look for when choosing the best popup tool for your business:
- Functionality: What kinds of popup formats are supported? Can you create banners, forms, and embedded elements too?
- Targeting & personalization: Can you trigger campaigns based on behavior, source, CRM data, or device type?
- Analytics: Can you track views, clicks, signups, and conversions? Can you connect results to actual revenue?
- Ease of use: Is the builder intuitive? Can marketers create and launch campaigns without developer help?
- Pricing & limits: Are features available on lower tiers? Do plans scale with traffic or usage?
- Data location (bonus): For GDPR-sensitive teams, can you choose where your data is stored?
Let’s take a look at the top popup platforms and how they compare, starting with the one that offers the most flexibility and personalization out of the box: Triggerbee.
The Best Popup Builders Ranked
| Tool | Functionality | Targeting | Analytics | Ease of Use | Data Storage | Pricing |
|---|---|---|---|---|---|---|
| Triggerbee | Popups, forms, surveys, gamification, referrals | Advanced rules, CRM tags, behavior-based logic | Full visitor-level analytics | Visual editor with templates and brand settings | 🇪🇺 EU | From €39/month |
| Sleeknote | Popups, slide-ins, gamification | Behavior targeting, device, source | Campaign tracking, A/B testing | Easy-to-use editor | 🇪🇺 EU | From €68/month |
| OptinMonster | Popups, floating bars, spin to win | Triggers, geolocation, referrer targeting | Conversion analytics & A/B testing | Template-based builder | 🇺🇸 US | From $49/month |
| Wisepops | Popups, bars, banners, surveys | UTM, geo, behavior, CRM integrations | Built-in analytics | Straightforward editor | 🇺🇸 US | From €49/month |
| OptiMonk | Popups, embeds, gamified campaigns | Multi-step logic, cart targeting | Campaign and revenue tracking | Modern editor | 🇪🇺 EU | Free plan available. Paid from $39/month |
| Justuno | Popups, overlays, advanced rules | Shopify + CRM targeting, segment logic | Performance dashboard | Has a learning curve | 🇪🇺 EU | Free up to 2,000 visitors/month |
| Poptin | Popups, overlays, bars, embedded forms | Exit-intent, scroll, page targeting | Built-in stats and A/B testing | Beginner-friendly | 🇺🇸 US | Free up to 1,000 visitors. Paid from $25/month |
| Popupsmart | Popups, floating bars, gamification | Behavior triggers, JS conditions | Basic campaign tracking | Easy setup with pre-built templates | 🇺🇸 US | Free under 5k pageviews. Paid from $32/month |
| HelloBar | Bars, modals, sliders, full screen | Time delay, scroll, exit-intent | Basic stats and split testing | Very simple setup | 🇺🇸 US | From $29/month |
| BDOW | Popups, bars, announcements | Page-level targeting and triggers | Conversion tracking | Simple interface | 🇺🇸 US | Free under 10k views. Paid from $12/month |
| Getsitecontrol | Popups, surveys, bars, banners | Advanced targeting and segmentation | Visual analytics dashboard | Easy to use, no code | 🇪🇺 EU | Free up to 10k views. Paid from €19/month |
| Klaviyo | Popups and embedded forms | Segment-based targeting, full sync | Email + signup tracking | Clean editor | 🇺🇸 US | Included. Free up to 250 contacts |
| Elementor | Popup builder (WordPress only) | Scroll, click, time delay, page rules | No built-in analytics | Visual control for WP users | 🇺🇸 US | Included in Pro. From $59/year |
| Hubspot | Forms and popups (basic targeting) | List, page, and behavior targeting | CRM-integrated analytics | Easy to launch | 🇺🇸 US | Included on all plans. Branding removed from €792/month |
1. Triggerbee
Triggerbee is one of the best popup builders for marketers who want control over popup design, smart targeting, and built-in analytics that tie everything back to real users.
It’s designed to help you turn more of your website traffic into leads without disrupting the user experience.
You can create all the usual popup types like overlays, slide-ins, and sticky bars, but also build more advanced flows like multi-step forms and funnel-based experiences.
Triggerbee gives you full design control, including brand styles for fonts, spacing, and colors, so your popups always match your website. You can even embed forms, surveys, and content into your website, or run gated content offers without relying on third-party tools.
Every popup you publish in Triggerbee is backed by targeting logic and analytics. Want to only show a popup to returning customers who haven’t purchased in 30 days? You can. Want to hide discounts from existing subscribers? Done. And every popup you launch includes a live analytics dashboard showing who saw it, who clicked, who signed up, and person-level conversion analytics.
Real results from real brands
Didriksons Welcome Offer Popup— 1,600 signups and 256,000 SEK in assisted revenue
Didriksons used a Triggerbee popup to grow their email list and reach non-buying visitors with a welcome offer. Didriksons popup offered a discount code for new subscribers, but excluded existing subscribers using Triggerbee’s email verification logic. Revenue tracking showed that the campaign generated 1,600 signups and 254,000 SEK (~€24,000) in assisted sales.
A Day’s March Welcome Offer Popup — 3.4% signup rate and 21% post-submit purchase rate
A Day’s March wanted to build their list and gather gender data for segmentation. They launched a popup offering a discount in exchange for an email and gender selection. If the user was already subscribed, the message changed automatically. This campaign achieved a 3.4% signup rate, and 21% of new signups went on to purchase.
Cellbes Reactivation Popup — 11% increase in repurchase rate from a reactivation popup
To bring back inactive customers, Cellbes created a reactivation popup, targeting users who hadn’t made a purchase in over 60 days. It prompted them to log in and claim a special offer. The result was a 16% clickthrough rate, a 20% login rate, and an 11% increase in repurchase activity from that segment.
Triggerbee is an all-in-one conversion toolkit
Triggerbee is more than a simple popup builder. You can replace 4 to 5 different tools by combining forms, surveys, popups, gamification, and referral marketing into a single platform.
Instead of juggling multiple subscriptions and syncing data across tools, you get everything you need to convert, engage, and retain visitors all in one software.
- Forms: Email signups, lead generation, SMS capture, and multistep flows
- Promotions: Coupon bars, banners, time-limited offers, and exit-intent discounts
- Surveys: NPS, CSAT, smiley ratings, thumbs up/down, and post-purchase feedback
- Gamification: Spin to win, quizzes, scratch cards, mystery offers, and memory games
- Referral marketing: Invite flows with built-in tracking and reward logic
If you tried to build this stack using separate tools, you’d easily spend over $500/month. Just Hotjar surveys alone cost €64/month. ReferralCandy starts at $59/month plus 3.5% commission. And a gamified popup builder adds another €80/month or more.
With Triggerbee, everything is built in. Including analytics, targeting, campaign editor, and brand settings. And the pricing starts at just €39/month.
Targeting and segmentation built for marketers
Many of the best popup builders offer a wide variety of display triggers. Triggerbee offers the most extensive targeting options, with more than 40 conditions, including page views, CRM data, referral source, traffic channel, location, session depth, device, and weather. You can create segments using AND/OR logic, and personalize content for each audience without writing any code.
If you’re working with returning users, logged-in customers, or multiple traffic sources, this level of targeting helps you show the right popup to the right person every single time.
Built-in analytics
Every popup and campaign comes with built-in analytics that show exactly how it performed. You can track how many people saw your popup, clicked it, submitted the form, and eventually purchased. Every action is trackable on a person-level which means all of their past behavior and visits are connected to individual user profiles.
This gives you a full picture of what’s working across your site and lets you compare popup campaigns side by side. You’ll know what your signup rate is, how many of those signups turn into buyers, and which offers are worth repeating.
Identify and personalize for returning visitors
Triggerbee is also the only popup builder that tracks visitors on a person-level. Once someone signs up or clicks a campaign link, their identity is remembered and updated with each visit. This means you can personalize future campaigns, exclude them from certain messages, or display a new offer based on their past activity.
This feature is also what powers Triggerbee’s email verification logic, which checks if someone is already in your email list before showing them a discount or incentive which is perfect for loyalty management and avoiding abuse.
Pricing
Triggerbee starts at €39/month for up to 50,000 page views. This includes all features: popups, forms, targeting, analytics, surveys, and personalization. Higher tiers unlock more volume and priority support for larger teams.
Best for
Marketing teams that want to unify popup creation, targeting, and results in one platform. Especially useful for companies with CRM data, repeat traffic, or personalized signup flows.
2. Wisepops
Wisepops is a popular popup builder and onsite messaging platform for marketers who want to launch website campaigns without relying on developers. It includes popups, slide-ins, notification feeds, and on-page embeds.
You can build newsletter signup forms, product promotions, surveys, and lead magnets. Campaigns are styled with a visual editor that offers layout flexibility, animations, and branded design settings. Targeting options include behavior, traffic source, country, device, and UTM filters. There’s also support for scheduling, scroll triggers, and A/B testing.
Wisepops also includes a notification feed feature, which lets you add an on-site message center to display promotions, announcements, or updates to returning visitors. Gamified campaigns like spin to win are available on paid plans.
What you can build with Wisepops
- Signup popups and on-site messages
- Slide-ins, bars, and embedded banners
- On-page surveys and feedback forms
- Gamified spin to win popups (from €49/month)
Wisepops is ideal for brands that want to control more of the onsite experience without coding. It’s easy to use, flexible, and supports multiple campaign types in one platform. For teams managing high-traffic sites, it provides a good balance between ease of use and depth.
Pricing
Wisepops pricing starts from $49/month based on visitor volume. Gamification and notification feed features are available on all paid plans. A free trial is available.
3. Sleeknote
Sleeknote is a popup builder built for businesses that want to grow their email list, guide visitors, or promote time-sensitive offers. It has a simple drag-and-drop builder, a good range of popup templates, and several campaign formats to choose from.
You can create slide-ins, overlays, sidebars, and even inline embeds to collect emails, promote products, or guide users toward a conversion. Sleeknote also includes A/B testing, analytics, and integrations with major ESPs like Klaviyo and Mailchimp.
There are some personalization and behavior-based targeting features as well. You can target campaigns based on device, traffic source, time on page, or scroll depth. More advanced audience options like customer status or campaign source tracking will require workarounds or ESP syncing.
What you can build with Sleeknote
- Newsletter signup forms and popups
- Campaigns with dropdowns and radio buttons for segmentation
- Exit-intent offers for cart recovery
- Gamified popups like spin to win, scratch cards, and daily offers (starting from €68/month)
Sleeknote is easy to use and makes sense for ecommerce stores that want to move quickly without needing a developer. The templates are well-designed, and campaigns can go live fast. However, custom design flexibility is somewhat limited, and pricing can scale quickly depending on visitor count.
Pricing
Sleeknote pricing starts from €68/month if you want access to their gamification features. Otherwise their pricing starts at €49. All plans are based on pageviews and scale with traffic. A free trial is available.
4. OptiMonk
OptiMonk is a popup and personalization tool for businesses that want to collect leads, recover abandoned carts, and display dynamic messages to specific audiences. It includes a visual editor, a campaign builder, and multiple display types for forms and offers.
You can build popups, slide-ins, side messages, sticky bars, and embedded forms. Templates are available for newsletter signups, product recommendations, cart reminders, and more. OptiMonk also supports A/B testing, basic analytics, and integrations with tools like HubSpot, Klaviyo, and Shopify.
Targeting options include scroll depth, exit intent, time on site, and referral source. You can also create audience segments using past behavior and some CRM data. More advanced personalization, like dynamic content or multi-page visitor history, is available through their Smart Tags and embedded product recommendations.
What you can build with OptiMonk
- Email signup popups and banners
- Cart abandonment campaigns with exit-intent logic
- Product recommenders and sticky messages
- Gamified popups like spin to win, scratch cards, and mystery offers (free plan available)
OptiMonk works well for teams that want effective onsite messages without a big learning curve. The gamified popups are easy to set up, though styling options are limited. OptiMonk offers a generous free plan, but some advanced features like AI-based A/B-testing is only available on higher tier plans.
Pricing
OptiMonk offers a free plan with access to core popup features for websites under 10,000 page views per month. Paid plans start from $39/month and scale based on pageviews.
5. Justuno
Justuno is a popup builder and conversion platform aimed at ecommerce brands that want more control over targeting and personalization. It offers a flexible campaign builder, advanced rule sets, and deep integrations with platforms like Shopify, Klaviyo, and Attentive.
You can create popups, banners, embedded forms, and promotional overlays. The platform includes pre-built templates for list growth, product recommendations, and cart recovery. Justuno also features audience segmentation, website overlays, and real-time visitor profiling to personalize messages based on behavior or data syncs.
Targeting includes exit intent, cart value, pages visited, traffic source, and more. For logged-in users or known subscribers, you can dynamically update content using profile attributes or product interest tags. Justuno also supports gamified campaigns like spin to win and scratch cards.
What you can build with Justuno
- Email signup campaigns and SMS capture forms
- Upsell and cross-sell overlays for product pages
- Abandonment recovery popups and reminders
- Gamified campaigns including spin to win, scratch and reveal, slot machines, and mystery offers (available on free plan)
Justuno is a strong option for ecommerce brands that want to personalize their popups and product offers based on user behavior. It includes more advanced targeting than many tools, though the learning curve is steeper. Design customization is flexible, but it may take more time to set up campaigns compared to simpler tools.
Pricing
Justuno offers a free plan for up to 2,000 monthly visitors. Paid plans start from $29/month and scale with features and usage. Gamification and advanced targeting are included from the start.
6. Poptin
Poptin is a popup builder designed for small businesses, bloggers, and ecommerce stores looking for simple ways to collect leads and reduce cart abandonment. It includes a drag-and-drop editor, pre-designed templates, and basic analytics for tracking performance.
You can build lightbox popups, full-screen overlays, slide-ins, bars, and embedded forms. Poptin supports email and SMS capture, as well as targeting by user behavior, traffic source, device, or scroll activity. Gamification features are available on all plans, though customization options are limited to predefined layouts.
Personalization features are basic. You can show or hide popups based on behavior or referral source, but more advanced targeting requires additional tools. Poptin integrates with many popular platforms like Mailchimp, Klaviyo, Zapier, and Shopify.
What you can build with Poptin
- Email and SMS signup popups
- Exit-intent overlays and welcome flows
- Gamified campaigns like spin to win, scratch cards, and mystery offers (included in free plan)
- Basic forms for surveys or product interest
Poptin is a good fit for businesses that want to launch popups quickly without a steep learning curve. The editor is simple, and the templates cover most use cases. Brands looking for full design control or advanced personalization will likely need a more robust solution.
Pricing
Poptin offers a free plan for up to 1,000 monthly visitors. Paid plans start from $25/month and include more visitors, templates, and integrations.
7. Popupsmart
Popupsmart is a lightweight popup builder focused on helping businesses collect leads, grow email lists, and improve conversions. It’s designed to be fast, easy to install, and compatible with almost any website platform, including Shopify, WordPress, and Webflow.
You can create overlays, slide-ins, top bars, and embedded forms. The popup builder uses pre-built blocks to speed up the design process, and you can control when and where each popup appears using a range of targeting options like scroll percentage, time on page, referral source, or geolocation.
Popupsmart also includes some ecommerce-focused templates, such as coupon code offers, cart abandonment reminders, and product recommendation prompts. The platform integrates with major ESPs and CRMs, and includes conversion tracking and A/B testing on higher plans.
What you can build with Popupsmart
- Email and SMS capture forms
- Popups triggered by scroll, exit intent, or inactivity
- Cart recovery and coupon offer campaigns
- Announcement bars and time-sensitive promotions
Popupsmart is best for small teams or solo marketers who want to launch lead capture campaigns with minimal setup. The interface is clean and simple, and the pricing is accessible. However, it has fewer personalization features and gamified elements compared to more advanced platforms.
Pricing
Popupsmart offers a free plan for up to 5,000 pageviews per month. Paid plans start from $32/month and scale based on usage and features.
8. Hello Bar
Hello Bar is a simple popup and announcement bar tool designed for collecting emails, making announcements, and promoting offers. It’s a good starting point for small websites or blogs that want a basic way to grow their list without a steep learning curve.
You can build top bars, popups, sliders, and modal forms. Campaigns can be customized with your brand colors, headline text, and call-to-action buttons. Targeting options are basic, including time delay, scroll percentage, and exit intent. Hello Bar integrates with popular email platforms like Mailchimp, AWeber, and Klaviyo.
The interface is beginner-friendly and setup is quick. However, Hello Bar doesn’t offer much in terms of segmentation, personalization, or campaign variety. Design options are limited, and there’s no support for quizzes or gamified formats.
What you can build with Hello Bar
- Email signup bars and popups
- Announcement banners for sales or updates
- Exit-intent offers and basic lead magnets
Hello Bar works well for small sites that want to start collecting emails or promote basic offers. It’s easy to use but lacks the customization and targeting features of more advanced platforms.
Pricing
Hello Bar offers a limited free plan. Paid plans start from $29/month, with features scaling by pageviews and design control.
9. BDOW
BDOW is a lightweight popup tool built for creators, bloggers, and small business owners who want to grow their newsletter or promote offers on their website. It focuses on simplicity and fast setup, with a handful of pre-made popup types and minimal configuration.
You can create popups, banners, and embeds using their visual editor. The designs are clean and optimized for mobile, with basic styling options for colors, fonts, and spacing. Targeting is kept simple, with triggers like scroll percentage, time delay, and device type. BDOW includes built-in analytics and integrates with popular newsletter tools like Mailchimp and ConvertKit.
The platform is best suited for one-site usage and smaller campaigns. There are no advanced audience filters, CRM integrations, or dynamic personalization features. BDOW is more about ease of use and fast publishing than deep segmentation.
What you can build with BDOW
- Email signup popups and banners
- Exit-intent offers and welcome messages
- Lead capture forms for content or event promotions
BDOW is a good entry-level popup solution for content-first websites or indie businesses looking to boost newsletter growth. The free plan is generous, and paid plans are affordable, but the feature set is limited to the basics.
Pricing
BDOW offers a free plan for up to 10,000 monthly views. Paid plans start from $12/month (billed annually).
10. Getsitecontrol
Getsitecontrol is a popup and form builder with a modern editor and a wide selection of campaign types. It’s aimed at growing businesses that want to collect leads, run surveys, promote offers, or guide users to specific actions on the site.
You can create overlays, slide-ins, floating bars, and full-page forms. The design options are flexible, with the ability to adjust layout, spacing, and animations. Targeting includes page-level rules, device targeting, time on page, UTM filtering, and audience segments.
Getsitecontrol also supports multi-step forms, conditional logic, and triggers like exit intent and scroll depth. Integrations include major ESPs and CRMs, and there’s built-in analytics to track performance for each campaign.
What you can build with Getsitecontrol
- Email and SMS signup campaigns
- Feedback forms and surveys
- Announcement bars and product promotions
- Lead magnets and gated content flows
Getsitecontrol is a flexible and well-designed popup tool that gives you more design control than many competitors. It works well for growing ecommerce stores, agencies, or businesses that want to build more tailored on-site experiences.
Pricing
Getsitecontrol offers a free plan for up to 10,000 views per month. Paid plans start from €19/month and scale by traffic and feature set.
11. OptinMonster
OptinMonster is one of the most well-known popup tools for list building, lead generation, and exit-intent campaigns. It’s designed to work with WordPress and other website platforms, and comes with a wide range of templates, triggers, and form types.
You can build overlays, floating bars, full-screen mats, and slide-ins. The visual editor is easy to use and comes with mobile previews and styling options. Targeting features include page-level targeting, exit intent, scroll depth, geo-location, and traffic source. OptinMonster also supports A/B testing and integrates with most major email platforms.
Gamified popups like spin to win are included with paid plans. Personalization features are available but limited unless paired with another tool like a CRM or tag manager. Analytics are basic but useful for monitoring views, conversions, and split tests.
What you can build with OptinMonster
- Email signup overlays and slide-ins
- Cart abandonment and time-based offers
- Spin to win popups for lead capture
- Gated content and lead magnet flows
OptinMonster is a good choice for marketers who want a fast and reliable way to launch popups without much setup. It’s widely used and works well for WordPress users, but personalization options are more limited unless extended through external tools.
Pricing
OptinMonster starts from $49/month for access to gamified features and advanced targeting. Pricing is based on site usage and plan level. A 14-day money-back guarantee is available.
12. Privy
Privy is a popup and email platform built primarily for Shopify and ecommerce brands. It combines popups, forms, email campaigns, and SMS into one system, making it easy to run basic lifecycle marketing without extra tools.
You can create overlays, banners, slide-ins, and embedded forms for collecting emails and promoting offers. Privy’s popup builder is straightforward, and campaigns can be triggered based on exit intent, time on page, cart value, or device. Targeting is solid, and ecommerce triggers are built-in for Shopify, BigCommerce, and Wix stores.
Privy also supports spin to win popups, which are popular for welcome campaigns and lead generation. While design options are limited, the setup is fast, and templates are built with ecommerce goals in mind. It also includes basic email automation tools for follow-ups and cart recovery.
What you can build with Privy
- Popups for email and SMS collection
- Spin to win campaigns for welcome offers (paid plans only)
- Exit-intent overlays and cart savers
- Signup-triggered email follow-ups
Privy is a solid choice for smaller ecommerce stores looking for a simple all-in-one tool. It’s especially strong for Shopify users who want quick setup and email follow-up in the same platform. Larger teams may outgrow its design and targeting capabilities over time.
Pricing
Privy offers a limited free plan. Paid plans with gamification and email features start from $24/month.
13. Klaviyo Forms
Klaviyo Forms are built directly into the Klaviyo platform, allowing users to create signup forms and popups that feed directly into their email and SMS automations. It’s ideal for brands already using Klaviyo who want simple lead capture without additional software.
You can create overlays, flyouts, embedded forms, and full-screen popups. Forms can include multistep fields, dropdowns, and hidden properties for better segmentation. The targeting options are limited to URL-based rules, time delays, and device filtering. More advanced targeting and personalization require workarounds or integrations with third-party platforms.
Klaviyo also includes a spin to win popup template. It’s a useful addition for ecommerce brands running welcome offers, though the design and layout options are more limited compared to dedicated popup platforms.
What you can build with Klaviyo Forms
- Basic popups and overlays for email collection
- Embedded forms for landing pages or blogs
- Spin to win lead capture campaigns (included)
- Multistep signup flows with custom properties
Klaviyo Forms are best for marketers who already use Klaviyo and want everything in one place. They’re functional and easy to connect to flows, but not ideal for complex campaigns or advanced audience targeting.
Pricing
Klaviyo Forms are included on all plans, including the free plan for up to 250 contacts. Paid plans start from $20/month.
14. Elementor
Elementor is a visual page builder for WordPress that includes a built-in popup builder for Pro users. It’s designed for web creators who want full control over their site layout and lead capture campaigns without writing code.
With Elementor, you can create popups, sticky bars, slide-ins, and modal forms using the same drag-and-drop interface used for building pages. Popups can be styled freely using the full Elementor design system, including animations, typography, and spacing. Forms can include multistep logic, dropdowns, and conditional fields.
Display rules include page targeting, scroll depth, exit intent, and logged-in status. Because it runs within WordPress, you have full control over triggers and behavior, though managing campaigns across multiple sites or brands can require more setup.
What you can build with Elementor
- Signup forms and popups with full design control
- Multistep lead capture flows with hidden fields
- Exit-intent overlays and embedded offers
- Inline forms across any page or post
Elementor is a great choice for WordPress users who want maximum flexibility and already use Elementor Pro. It works best for creators managing a single site or marketing teams with design skills in-house.
Pricing
The popup builder is included with Elementor Pro, which starts from $59/year for one site.
15. HubSpot Forms
HubSpot includes a built-in form and popup tool as part of its CRM and marketing suite. It’s designed for capturing and syncing leads directly into your contact database and triggering automated email flows or sales notifications.
You can build popups, slide-ins, and embedded forms using a simple visual editor. Forms can be placed anywhere on your site using HubSpot’s embed code. Targeting is super basic and includes time delay, scroll triggers, and exit intent. Forms can collect CRM properties, segment users, and trigger automations directly in HubSpot workflows.
Customization options are limited on lower tiers, and forms show HubSpot branding unless you’re on a higher plan. More advanced targeting and behavioral segmentation are available in Marketing Hub Professional and Enterprise tiers.
What you can build with HubSpot Forms
- Lead capture forms for CRM and automation
- Slide-in popups and time-based offers
- Embedded forms for landing pages or gated content
- Lead magnets connected to email flows
HubSpot Forms are a solid choice for businesses already using the HubSpot CRM. They’re best for basic lead capture and workflow automation. For teams focused on design, targeting, or customization, the popup features may feel limiting.
Pricing
Basic forms and popups are available on all HubSpot plans, including free. To remove HubSpot branding and unlock advanced targeting, you’ll need Marketing Hub Professional from €792/month.
Wrapping up
There’s no shortage of popup tools to choose from. Whether you’re launching a simple email signup form, promoting a flash sale, or running advanced lead generation campaigns with segmentation and automation — there’s something for every business and budget.
Some tools are lightweight and quick to set up. Others are built for big teams and complex marketing stacks. The right one depends on your use case, your traffic, and how much control you want over your design and targeting.
Before you choose, ask yourself:
- Do I need just one popup, or a full system for lead gen and personalization?
- Can I fully match the design to my brand, or am I limited to preset layouts?
- Do I want to target different offers to different audiences?
- Does it integrate with my CRM, email tool, or customer data?
- Can I track signups, clicks, and revenue from each campaign?
The verdict: Why Triggerbee is the best popup software
Triggerbee isn’t just another popup tool. It’s a complete onsite conversion platform built for B2B and B2C marketers who want more control, deeper targeting, and measurable results that can be used prove ideas and campaigns.
With support for slide-ins, overlays, banners, embedded forms, and post-signup flows — all fully customizable and branded — you can launch campaigns that feel like a natural part of your site. Add powerful targeting, multistep logic, and visitor identity tracking, and you have everything you need to grow your list, boost conversions, and keep your data clean.
Triggerbee gives you more than just a form on a page. It helps you show the right offer to the right person at the right time, with analytics that tie everything back to real outcomes — not just impressions and guesses.
We’re not the biggest tool in the space. But we’re here to make it easier for marketers to do more with less and launch high-performing campaigns without code or compromise.
Try Triggerbee free for 14 days and see how it compares.