Felix Langlet

Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing, and copywriting. Outside of work, you can find him spending time with his family, listening to podcasts, or watching documentaries.

A/B testing

What is it? A/B testing, also known as split testing, is a method where two versions of a webpage, ad, email, or onsite campaign are compared against eachother to see which one performs better. By showing version A to one group of users and version B to another, you can collect data based on user […]

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Above the fold

What is above the fold? “Above the Fold” refers to the part of a webpage that’s visible without scrolling. The concept of “Above the Fold” originates from the early days of print journalism. Newspapers were often displayed folded in half on newsstands, with only the top half visible to people passing by. To sell magazines,

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Click-through rate (CTR)

What is Click-Through Rate (CTR)? Click-Through Rate (in short: CTR) is an important metric in digital marketing that measures the effectiveness of marketing campaigns, onsite campaigns and email marketing campaigns. It represents the ratio of users who click on a link to the number of total users who view a page, email, or ad. CTR

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Onsite Marketing

What is Onsite Marketing? Onsite marketing is a data-driven approach to engage and convert website visitors by offering personalized and relevant content and promotions based on their behavior and preferences. This strategy leverages real-time data to create a seamless omnichannel experience that guides visitors from first click to loyalty and beyond. Onsite marketing uses first-party data

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First-party data

What is first-party data? First-party data refers to the information that companies collect from their own sources without intermediaries. This includes data from website visits, app usage, social media interactions, and direct customer feedback. It’s unique to each business and provides deep insights into customer behavior and preferences. Advertising (mainly remarketing in this context), behavioral

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Zero-Party Data

What is Zero-Party Data? Zero-party data is all the data that your target audience intentionally shares with you to tailor their experience. It can be anything from communication preferences (frequency, channel), how they want to be recognized, to their favorite brands. The biggest difference between zero-party data and (almost) all other data is that the

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How to Create a Customer Experience Strategy in 2024 [+ Free Template]

How to Create a Customer Experience Strategy in 2024 [+ Free Template]

A good customer experience strategy can help you: improve customer satisfaction by 10-20% boost sales conversions by 10-15% make you less dependent on ads and let you take full control of your growth. More satisfied customers = more sales. And in this article you’re going to learn what it takes to create a good customer

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Google's new email sender guidelines for 2024

Google’s New Email Rules in 2024 and How to Deal With Them

From today (Feb 1, 2024) and onward, Google’s new email guidelines requires senders of over 5,000 emails per day to Gmail inboxes to follow these practices: Senders are required to use SPF, DKIM and DMARC for authentication and verification Promotional emails are required to have a clearly visible one-click unsubscribe link Senders are recommended to

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