High Converting Scratch Card Campaigns for your website
- No card required
- Trial starts when installed
- Plans start at €39
Trusted by 800+ websites worldwide
Scratch Card Key Features
Scratch to reveal
Visitors scratch the card to uncover a prize. This adds an element of surprise to your promotion which makes it feel fun and rewarding.
Branding and customization
Use your own images, colors, and brand styles. Upload custom graphics and match your scratch card to your brand.
Triggers & targeting
Trigger on scroll, exit intent, time on page, or custom JavaScript.
Mobile responsiveness
Optimized for all devices. Smooth, fast, and touch-friendly.
Works on ALL platforms
Compatible with Shopify, WooCommerce, Magento, Webflow, Wix, React sites, and more.
Performance & security
Lightweight and fast-loading. No impact on site speed, fully GDPR-compliant.
No-code editor
Design high-converting onsite campaigns without developers
4 min setup
Add Triggerbee to your site and publish your first campaign in no time
150+ Templates
Add Triggerbee to your site and publish your first campaign in no time
Used by 800+ Sites
800+ Sites use Triggerbee to improve their onsite experience.
How to Create a Scratch Card Campaign for Your Website
1
Sign up for free and install on your site
Install Triggerbee manually or use our official GTM template. You can install Triggerbee on your website in less than two minutes.
- No card required
- Trial starts when installed
- Plans start at €39
2
Select a Scratch Card Template
3
Set up Targeting and Hit Publish!
A Scratch Card Game Can Boost your sign up rate by 200%
By using a Scratch Card on your website can boost your sign up rate by over 200% and effortlessly increase your sales.
Trigger Scratch Card campaigns based on CRM data or browsing behavior
Triggerbee is the only tool that lets you use your CRM data to target specific audiences or segments on your website with Scratch Card campaigns.
Grow your email list with creative onsite communication
Gamify your signup forms to grow your email list and improve your welcome experience.
Boost visitor engagement
Skyrocket your engagement and conversions by using Scratch Card campaigns that grab your audience's attention and reward their curiousity.
Design your Scratch Card campaign like a pro
Just drag, drop, and style your campaign until it fits your brand. Customize colors, fonts, and rewards that make your visitors want to engage.
- Drag-and-drop editor
- Mobile optimized design
- Use your own fonts
- Customize everything
Target the right visitor at the right time
- New visitors
- Returning visitors
- Exclude email subscribers
- UTM parameters
- Exit intent
- Social media visitors
- Email visitors
- Ad traffic
Track every interaction, signup, and sale
Frequently Asked Questions
What is a digital scratch card promotion?
A scratch card promotion is an onsite experience where visitors scratch off an area to reveal a prize. It works like a classic scratch-off coupon, but directly on your website. Website visitors “scratch to win” with their finger or cursor, uncover a reward, and then claim the offer. This format is very effective to increase engagement, collect emails, and drive quick conversions (especially during seasonal campaigns or product launches).
Digital scratch cards are also known as scratch-off coupons, scratch to win cards, and scratch card promotions. They are popular because they add a simple game element that feels rewarding and helps your brand stand out without adding unnecessary friction.
With Triggerbee, creating this type of campaign does not require coding. Triggerbee includes a ready-made scratch card coupon and scratch card widget component that can be added to any onsite experience. You only install the Triggerbee script once on your site, and then you can launch unlimited scratch card campaigns from the editor with no custom development. You adjust the design, upload your graphics, set the reward, define your audience, and publish.
If you want to build your own scratch card effect manually, it’s possible to do this with JavaScript libraries such as ScratchCard JS or the wScratchPad jQuery plugin, but that method requires custom code, event handling, and developer maintenance. Triggerbee is a software that offers a low / no code alternative that lets you launch the same effect in minutes without having to know anything about coding or development.
Will a Scratch Card campaign slow down my website?
No. Triggerbee is designed to keep your site fast.
Triggerbee’s entire tracking and campaign setup loads asynchronously, meaning it doesn’t block rendering or affect how quickly your page becomes usable.
The total script size is about 55 KB, which is smaller than most similar tools (OptiMonk: 170 KB, Sleeknote: 78 KB, Klaviyo: 69 KB).
Even when running multiple different campaigns, the impact on performance is practically zero. Scripts are cached in the browser and across multiple layers of cache, so returning visitors never re-download them if they return within a week.
In rare cases, if a campaign is embedded in a container without a fixed height, you might see a small layout shift (CLS). To avoid that CLS shift, set a fixed height on your container that matches the height of your widget.
Below you can see a Google PageSpeed test from a Triggerbee customer with ~10 Triggerbee campaigns live and published. The test show that the combined impact on site speed is ~84 KB of transfer size and about 30 milliseconds of main-thread work. This is well below what would meaningfully impact performance, or even be noticeable.
How do I make sure my Scratch Card campaign doesn’t annoy visitors?
The key is relevance. Triggerbee gives you full control over timing, repetition, and targeting.
Best practices:
- Don’t show it instantly when a visitor lands on your website
- Use exit intent or scroll triggers
- Limit frequency to once per session or once every few days
- Keep the design clean and the reward clear
When implemented thoughtfully, interactive and gamified onsite campaigns actually reduces bounce rates by adding excitement instead of interruption.
Do I need coding or design skills to set up a Scratch Card campaign?
Nope. It is a built-in component inside Triggerbee’s onsite marketing platform. Everything is point-and-click.
You can:
- Choose a ready-made design
- Customize the wheel colors, prizes, and text
- Add your own coupon codes or form
- Publish directly to your website
All of it happens visually in Triggerbee’s campaign editor. You never have to touch any code, add extra plugins, or use external tools. Just design, launch, and watch it convert.
Can I control who gets to see the scratch card?
Yes. In Triggerbee you have full control over who sees your scratch card promotion and when it appears.
You start by choosing an Audience. Audiences are saved segments that mix long term profile data, like purchases or CRM tags, with live session data such as UTM source, device, or visit behavior. This means you can show your scratch-off coupon only to the visitors that matter for the campaign.
Some common examples:
- New visitors who are not yet subscribers
- Returning customers who have not used a specific offer
- Members with unspent points or unused coupons
- Visitors coming from a specific email, ad, or influencer link
On top of the Audience, you can add session conditions. These rules use real time data from the browser, like UTM tags, country, device, or cookies, to control exactly when the scratch card should trigger. You can for example show your scratch card only on product pages, only on mobile, or only after a visitor has scrolled a certain distance or viewed a set number of pages.
You can also control repetition. Once a visitor scratches and claims a reward, you can hide the scratch card for that visitor for a set number of days, or for the rest of the campaign. This prevents abuse and keeps the experience special.
In short, you can target your scratch card widget to almost any combination of behavior and profile data. New vs returning, identified vs anonymous, high cart value, specific regions, weather, NPS score, CRM segment, and much more.
Can I use one-time or unique coupon codes in Scratch Card campaigns?
Yes, you can use individual / unique coupon codes in all Triggerbee campaigns. We have even built a free tool that lets you generate up to 50,000 unique coupon codes. Export them as CSV, and upload them to your CMS (WordPress, Shopify, Magento, Centra, etc) to activate them. Then create a coupon set in Triggerbee, using that same CSV file.
Each visitor who wins can receive a one-time code which will be unusable after one use, preventing code sharing or abuse.
You can also set campaigns to pause automatically when all your codes have been used and distributed.
However, you cannot use unique coupon codes in the rewards text. To use unique coupon codes together with gamified campaigns like Spin to Win or Memory, make sure to check the correct slice(s) as winners, and use “Change Step” to send the user to a step where they can copy their code.
Add the component Unique Coupon Code on the Success step, after the user has interacted and received their reward.
Can I collect emails before showing the prize?
Yes. You can decide when visitors see their prize:
- Immediately after spinning
- Only after filling out a signup form
If your goal is to grow your subscriber list, collecting the email before showing the prize is a good option. If you want instant engagement, reveal the prize right away.
Which targeting options are available for your Scratch Card campaigns?
Triggerbee’s targeting engine lets you decide who sees your campaign, when, and where:
- Exit intent (when a visitor is about to leave)
- Time-based triggers (after X seconds)
- Scroll-based triggers
- Audience filters (new vs. returning visitors, logged-in users, CRM segments)
- Page targeting (specific URLs, categories, or excluding checkout pages)
This ensures your wheel appears only when it’s relevant not random.
How do I track the results and performance of my Scratch Card campaigns?
Every Triggerbee campaign includes analytics. You can track:
- Views and form submissions
- Conversion rate per campaign
- Coupon redemptions and assisted sales
- Drop-off rates between steps
You can also connect Triggerbee to your CRM or marketing automation tool to see which leads convert later through email or purchase.
Are your Scratch Card campaigns mobile friendly?
Can I integrate Scratch Card with my email or CRM tool?
Yes. Triggerbee integrates with your connected tools like Klaviyo, Rule, Voyado, Mailchimp, and others.
When someone submits their email, Triggerbee automatically adds them to your lists, segments, or automations.
How fast can I publish an Scratch Card campaign?
In minutes. Just:
- Choose a template
- Customize your design and prizes
- Add a coupon or form
- Set your triggers and audience
- Click Publish
No developers needed. You can launch your first campaign before your next coffee break.
Is Scratch Cards included in all Triggerbee plans?
It is available in all plans that include Gamification Campaigns:
- Pro
- Success
You can create different versions for different goals; from generating leads to rewarding loyal customers, and you can also A/B your campaigns them to find what converts best.