In this comparison, we’ll look at Wisepops vs Triggerbee, two of the top onsite marketing platforms for popups, targeting, and lead capture. If you’re searching for a Wisepops alternative, Triggerbee stands out with similar core features like drag-and-drop campaign design, A/B testing, and integrations—but with more advanced personalization options and CRM-level targeting.
One key difference? Triggerbee can save you up to 34% on monthly costs compared to Wisepops, without sacrificing functionality.
Triggerbee is built for ecommerce/retail brands, B2B companies, and publishers that want deep personalization and real-time audience targeting. Wisepops is a better fit for small to mid-sized teams who need something quick, simple, and easy to launch.
Both are GREAT tools to use for onsite engagement, so in the end it’s really up to you, which types of integrations matter to you (Wisepops offers slightly more integrations) and what type of features you need in your business.
Let’s dive in!
Triggerbee: Built for brands that want more from personalization
If you’re not just running popups but running a marketing strategy, Triggerbee is built for you. It’s designed for brands that already work with CRM data and want their website to reflect that same level of personalization.
Triggerbee lets you target visitors in real time based on what they do and who they are. Logged‑in user? Cart abandoner? VIP customer? You can show each person something different. No code or developer needed.
That makes it a great fit for ecommerce teams, B2B marketers, and subscription businesses that care about delivering experiences that convert.
Wisepops: Great when you want something simple and fast
Wisepops is a good pick if you’re focused on speed and don’t need all the bells and whistles. It’s easy to use, comes with ready‑to‑go templates, and helps you launch campaigns in minutes.
If you’re a small to mid‑sized business and need a reliable popup tool that gets the job done without adding complexity, Wisepops is a solid choice. It is built more for capturing leads than personalizing experiences.
Quick comparison
| Feature | Triggerbee | Wisepops |
|---|---|---|
| Data Storage | 🇪🇺 EU | 🇺🇸 US |
| Campaign Types (popups, embeds) | ✅ Popups, Embeds, Callouts, Full screen, Banners | ✅ Popups, Embeds, Callouts, Full screen, Banners |
| Forms | ✅ Yes | ✅ Yes |
| Promotions | ✅ Yes | ✅ Yes |
| Gamification | ✅ Spin to win, Memory, Product quizzes, Calendars, Daily offers | ✅ Spin to win |
| Surveys | ✅ CSAT & NPS with analytics, Ratings, Smileys, Thumbs, Stars + feedback field | ✅ NPS – But no dedicated survey insights |
| Referral marketing | ✅ Yes | ❌ No |
| Targeting | ✅ Session behavior, profile properties and events | ✅ Page-level, simple session conditons |
| Advanced Onsite Targeting | ✅ Weather targeting, Geolocation, CRM data | ❌ Geolocation |
| Smart Embeds | ✅ Yes, audience-targeted content injected via CSS class | ❌ Embeds yes, but not dynamic insertion |
| Personalization Features | ✅ CRM-targeting, Customer Profile Targeting | ❌ No |
| A/B Testing | ✅ A + B | ✅ Multivariate |
| Analytics & Reporting | ✅ Revenue attribution, funnel analysis | ✅ Simple conversion & engagement |
| Product recommendations | ✅ With integrations | ✅ For Shopify only |
| Brand Default Styles | ✅ Yes | ❌ No |
| Integrations | ✅ Multiple native + Zapier | ✅ Multiple native + Zapier |
| Freemium | ❌ No | ❌ No |
| Free Trial | ✅ 14 days with 250k page views | ✅ 14 days |
| Pricing | Starts at €39 | Starts at €99 |
| Best For | Brands that want more personalization, customization and CRM-based targeting | SMBs that want popups and promotions. |
2. Campaign Creation & Templates
Creating effective campaigns should be fast, flexible, and intuitive. Whether you’re building a simple popup or a multi-step flow with personalized offers, the right editor makes all the difference.
Look for tools that offer both ready-made templates and the flexibility to build from scratch, with elements like countdown timers, gamification, product blocks, and mobile-first layouts.
The more control you have in the builder, the easier it is to match your brand and launch higher-converting ideas, faster.
Triggerbee: Visual builder with full control
Triggerbee gives you a true what‑you‑see‑is‑what‑you‑get editor. You drag blocks into place and style everything to match your brand. Need multistep flows or custom HTML? The builder handles both so you can collect all the zero-party data you need and keep the design on-brand.
One of the major benefits with Triggerbee is that you get to set up your default brand styles and colors from one place. Upload your own fonts, set colors, font sizes, letter spacing, etc, and all the campaigns you create will have your specific brand styles as default.
That is one feature that saves A LOT of time.
Why it matters: You launch polished campaigns that feel native to your site without relying on a designer.
Wisepops: Fast drag and drop with preset layouts
Wisepops focuses on speed. Choose a template, tweak the text, hit publish. The interface feels light and keeps the options to what you need for a quick campaign.
It covers the essentials with popups, bars, and full‑screen overlays, and lets you customize the look and feel of your campaign. Advanced layout tweaks are fairly limited, but it’s fine if you only need a simple lead capture.
What to keep in mind: You trade deep customization for speed. That’s perfect when you need a last‑minute promotion, less so when brand design guidelines are strict.
Quick verdict
Use Triggerbee when brand look and advanced flows are important. Use Wisepops when you need a clean popup live before lunch.
3. Targeting & Triggers
The real power of targeting comes from combining context and intent. It’s not just about when a campaign appears, but why it appears, and who it’s shown to.
Good tools let you trigger campaigns based on behavior (like scroll depth or exit intent), session data (like time on site or device), or traffic source (like UTM tags). But GREAT tools go further by layering in CRM data, purchase history, and audience segments so your targeting reflects both real-time behavior and long-term customer context. This is where the biggest performance lift often happens.
Triggerbee: Precision targeting with real time data
Triggerbee tracks every click and scroll and lets you use it for triggering onsite messages. You can build targeting rules based on session behavior, cart value, CRM segments, and even custom events.
And you can also build audiences if you want to target users who belong to an email list in your Marketing Automation system.
You can, for example, combine session and audience rules to show a one time discount only to logged in customers who viewed a product twice. That’s how specific you can get with Triggerbee.
As a Triggerbee Pro user, you get geotargeting and weather targeting which are two quite unusual targeting rules.
Wisepops: Reliable triggers for everyday campaigns
Wisepops covers core triggers like scroll percentage, time on page, exit intent, and pages viewed. You pick a trigger, set a threshold, and publish. It also offers contextual segmentation for location or device which helps keep messages relevant.
Keep in mind that deeper data connections such as CRM based rules are not available in Wisepops, and most CRM / Email marketing integrations are one-way lead sync connections.
Quick verdict
Choose Triggerbee if you need granular control over who sees what, right down to individual customer segments. Choose Wisepops when standard triggers are all you need for timely popups.
4. Personalization Options
Personalization is about delivering the right message, offer, or experience to each visitor based on who they are, what they’ve done, and what they’re likely to do next.
Strong personalization tools connect to your CRM or customer database, let you insert dynamic content into campaigns, and give you control over which segments see what. Whether it’s showing different promotions to new vs. returning users or displaying loyalty points for logged-in members, your personalization engine should adapt to real people in real time.
Triggerbee: True one-to-one experiences
Triggerbee lets you swap content and offers based on visitor data in real time.
You can use CRM data like purchase history, tags, or membership status to show or hide campaigns to the right person. The visual editor shows you exactly how each variant looks so you can preview before you launch.
You can also nest rules for returning visitors or high-value customers. That way you deliver tailored experiences that feel personal and relevant.
Why it matters: Personalized messages drive higher engagement and better conversion rates.
Wisepops: Basic dynamic text replacement
Wisepops offers simple personalization like inserting a visitor’s first name or showing a message based on page category. It works well for small tweaks but does not use the context from your CRM data without extra setup.
If you want custom segments or advanced data-driven offers, you must connect Wisepops to Shopify and maintain those segments outside the platform.
What to keep in mind: Wisepops personalization is great for surface level tweaks but not for full one-to-one marketing.
Quick verdict
Pick Triggerbee when personalization is central to your strategy. Pick Wisepops when name tags or basic text swaps are enough.
5. Integrations
Your popup tool should fit into your existing tech stack — not work around it. The best platforms connect seamlessly to your CRM, email platform, and customer data sources.
Look for native integrations that support two-way syncing, audience targeting from your contact lists, and automated data handoffs. If you rely on real-time personalization or triggered emails, integration depth (not just quantity) becomes a key factor.
Triggerbee: Connects deeply with your stack
Triggerbee offers native connections to platforms like Klaviyo, Mailchimp, Voyado, Mailerlite, Rule, and more. You install with a few clicks, map the fields you need, and see data flow both ways.
This two way sync means your CRM segments stay fresh and your onsite campaigns can pull live customer data without manual exports.
Why it matters: You keep one source of truth and avoid juggling spreadsheets.
Wisepops: Broad list of marketing tools
Wisepops integrates with popular email and commerce platforms like Klaviyo, Mailchimp, Shopify, and Pipedrive. Most connections push new leads one way, but some can also pull tags for basic segmentation.
Setup is fast. You copy an API key or install the Wisepops app from the Shopify store. If you rely on a niche CRM you may need Zapier or Make to fill the gap.
Quick verdict
Choose Triggerbee if you need rich two way data and deeper CRM targeting off the shelf. Choose Wisepops if a simple lead push to your email tool is all you need.
6. Analytics & Optimization
When evaluating popup and personalization tools, analytics is more than just a “nice to have.” It’s what tells you if your campaigns are working, who they’re working for, and where you’re losing people.
At a minimum, you’ll want to track:
- Views and conversion rates – to measure basic performance.
- Split test results – to optimize headlines, offers, and formats.
- Funnel metrics / Drop-off points – especially in multi-step forms or quizzes.
- Revenue attribution – so you know which campaigns actually drive sales.
- Visitor-level insights – to understand how different segments behave.
The right tool gives you not just totals, but patterns. It should help you answer questions like: Which pages convert best? Are logged-in members more responsive? Which UTM campaigns produce the highest ROI?
Triggerbee: Insights that link directly to revenue
Triggerbee tracks every form and campaign impression, clicks, and submissions, and can track attribution to sales or sign ups in your CRM.
You get funnel views per campaign, assisted revenue attribution, and clear A/B test results. This gives you the confidence to keep what works and pause what does not.
Wisepops: Clear metrics for displays and conversions
Wisepops offers a built-in dashboard that shows displays, clicks, conversions, and even a map view of performance by country.
You can also run A/B tests and review the results in the same reporting area.
Quick verdict
Choose Triggerbee if you need revenue level insights and full funnel optimization. Choose Wisepops when basic engagement metrics are enough to guide your decisions.
7. Pricing & Plans
| Monthly Page Views | Triggerbee Pricing (€) | Wisepops |
|---|---|---|
| 50k | Essential: €39 | Pro: €63 | — |
| 100k | Essential: €63 | Pro: €96 | €99 |
| 250k | Essential: €108 | Pro: €132 | €199 |
| 500k | Essential: €137 | Pro: €216 | €249 |
| 1M | Essential: €195 | Pro: €303 | €399 |
*Triggerbee Success starts from €280 and scales with traffic.
Triggerbee pricing
With Triggerbee starting at €39 / month, it’s perfect for smaller businesses looking to get started with onsite marketing. The Pro plan unlocks every feature on day one.
Wisepops pricing
Wisepops starts at €99 at first then moves up in clear steps. Advanced optimisation tools sit outside the regular plan and need a higher tier or custom quote.
Pricing verdict – Save up to 34% with Triggerbee (without losing features).
Going with Triggerbee means more features for less money and more budget left for the rest of your marketing.
Triggerbee Pro stays below Wisepops Essential at every traffic level above 100 k page views. At 250 k you pay €132 with Triggerbee versus €199 with Wisepops, saving you about 34 % while gaining deeper personalisation and built‑in CRM syncing. Even at 1 M views you still save roughly 24 %.
Triggerbee Pros
- Deep real-time personalisation from CRM and behaviour data
- Visual builder with multistep flows and full design control
- Two-way integrations with Rule, Voyado, Mailchimp, Klaviyo, Mailerlite and more
- Built-in revenue attribution and funnel analytics
Triggerbee Cons
- No freemium plan
- Advanced setup can take longer than very “plug-and-play” popup tools
Wisepops Pros
- Very quick to launch with nice out-of-the-box templates
- Solid triggers and audience targeting
- Has product recommendations for Shopify
- Works well for small sites that just need clean, simple lead capture forms
Wisepops Cons
- Limited personalisation unless you add external tools
- Price climbs steeply as traffic grows
9. Final Verdict
Choose Wisepops if you need to launch simple popups fast and want a low entry price with a permanent free option.
Choose Triggerbee if you care about deep personalisation, two‑way CRM data, and full revenue attribution while still saving up to 34 % as your traffic scales.
Triggerbee brings the flexibility of a popup builder and the power of an onsite personalisation engine into one tool so you can grow conversions and keep control of your budget.