Boost Conversions With Weather-Based Website Campaigns
Trigger personalized popups, banners, or embedded content based on real-time or forecasted weather. Whether it’s a sunny weekend, a coming snowstorm, or rising temperatures, your website can respond automatically.
Trusted by hundreds of marketing teams
Why use weather-based targeting on your website?
Target by forecast
Show campaigns that match the weather where your visitor is right now.
Target by region or city
Combine weather forecast with geotargeting to promote market-specific or local offers.
Set forecast timing
Choose if your campaign should show based on today’s weather, the upcoming weekend, or any day up to 10 days out.
Combine with CRM or browsing activity
Layer weather rules with CRM tags, purchases, or interests for ultra-relevant targeting.
Use cases
Match promos with real-life context
Your visitors are aware of their surroundings. When your website responds to what’s happening outside it feels more relevant and drives more sales.
Make your website feel smart
Every visitor is different. With the right targeting, you can greet them with content that matches their intent, source, or location.
Automate your promotional schedule
No more switching campaigns manually. Just set the rules (like weather or traffic source) and let your promotions update themselves.
How Didriksons Turns Forecasts into Clicks
“Triggerbee is a key part of our CRM strategy, and we actively test new releases with positive results. Recently, we launched a rain-themed campaign with real-time weather forecasts, driving traffic to related pages and achieving a 12.99% CTR, which we are very proud of.”
William Wenke
Web Analytics Specialist, Didriksons
Analyze the effect with sales analytics
See how your weather-targeted campaigns stack up against your regular ones in the sales analytics dashboard.
Frequently asked questions
How does weather targeting work in Triggerbee?
Triggerbee lets you show campaigns based on real-time weather or forecasts. You can choose conditions like sunshine, rain, snow, temperature, or wind, and target visitors depending on what the weather looks like in their location.
What weather conditions can I use?
You can target sun, clouds, rain, snowfall, temperature (above or below a certain degree), and wind speed. You can also choose when the condition should apply, like right now, tomorrow, or in the next few days.
Can I choose specific locations?
Yes. You can target by country, region, or down to specific coordinates. For the most accurate targeting, we recommend using coordinates.
Can I combine weather with other targeting rules?
Yes, absolutely. You can combine weather rules with CRM filters, UTM tags, behavior (like cart activity), or any other Triggerbee audience rule.
Is this feature available in all plans?
Weather targeting is available in the Pro and Success plans. If you want to try it during a trial, be sure to sign up for a Pro account (don’t worry, no card needed).
If you’re on a different plan and want to try it, reach out to our team.
Which forecast services do you use?
Which weather service do you use?
We primarily use YR for weather forecasts. If you’re curious which campaign might appear for you, you can check the forecast at yr.no.
What is Triggerbee?
Triggerbee is an onsite marketing software that makes it easy to create and publish popups, sign up forms, promotions, and surveys on your website.
Whether you want to get more signups for your newsletter, recover abandoned carts, or promote a new product, Triggerbee is made for marketers like you.
- No card required
- 14-day trial