There are several excellent online survey tools available, each with different strenghts. Triggerbee is a popular choice for collecting feedback on your website, with built-in NPS, CSAT, response targeting options, and revenue analytics. Google Forms is a great free option for non-branded surveys. Hotjar is an online survey tool that focuses on quick feedback and user behavior, while SurveySparrow, Netigate, and ProProfs offer more advanced tools for enterprise research, employee satisfactions, and deeper insights.
Here’s a more detailed look at some of the best online survey tools available:
Common survey tool features
- NPS and CSAT surveys: Collect and track customer loyalty and satisfaction
- Rating formats: Star, smiley, and numerical rating scales for feedback collection
- Open text responses: Let users explain their thoughts
- Micro surveys: Short, single-question surveys about specific features or use cases
- On-page targeting: Show surveys to specific visitors based on behavior or attributes
- Embedded surveys: Add surveys directly into landing pages, blog posts, or product sections
How to compare online survey tools
Not all online survey platforms offer the same level of flexibility, customization, targeting, or insight. Some are made for creating quick polls. Others help you build fully automated and recurring feedback programs.
Here’s what to consider when choosing the best online survey tool for your business:
- Survey formats: Does it support NPS, CSAT, multi-step forms, and open-ended feedback?
- Targeting & segmentation: Can you show surveys based on visitor behavior, CRM status, or past responses?
- Analytics: Are there built-in dashboards to track ex. NPS or CSAT trends, feedback, and revenue impact?
- Ease of use: Is the survey builder drag-and-drop? Are there templates to launch faster?
- Pricing & limits: Do lower-tier plans include the features you need, or are they locked behind enterprise pricing?
- Data storage (bonus): If compliance is a priority, is EU-based data hosting available?
Let’s take a closer look at the top survey platforms and how they compare. First one up is the most customizable option on the list, focused on website surveys and customer feedback collection: Triggerbee.
The Best Online Survey Tools
| Survey Tool | Key Features | Price |
|---|---|---|
| Triggerbee Surveys | Website surveys, NPS, CSAT, behavior-based targeting, analytics, real-time personalization | Free trial available. From €39/month |
| Google Forms | Basic surveys and quizzes, Google Sheets integration, free to use | Free |
| Microsoft Forms | Simple forms and quizzes, integrates with Microsoft 365, real-time collaboration | Free |
| Netigate | Enterprise feedback solution for customers, employees, and market research. Strong focus on security and compliance. | Custom pricing. No trial. |
| SurveyMonkey | Wide survey types, logic jumps, analytics, team collaboration, integrations | Free plan available. Paid plans start at $25/month |
| SurveySparrow | Conversational forms, recurring surveys, automation, mobile-friendly interface | Free trial available. Paid plans from $19/month |
| Typeform | One-question-at-a-time layout, logic jumps, integrations with 500+ apps | Free plan available. Paid plans from $29/month (billed annually) |
| Hotjar | Onsite microsurveys, feedback widgets, session replays, heatmaps | Free plan available. Paid plans from $64/month |
| Jotform | Drag-and-drop builder, templates, conditional logic, payments, HIPAA compliance | Free plan available. Paid plans from $34/month |
| Qualtrics | Enterprise-grade surveys, advanced logic, predictive analytics, robust integrations | Custom pricing |
| Alchemer | Highly customizable surveys, team workflows, API, reporting tools | Starts at $55/month. No free plan |
| ProProfs (Qualaroo) | Targeted surveys, sentiment analysis, NPS/CSAT, website overlays | Plans start at $19/month |
| AskNicely | NPS platform with integrations, text analytics, customer experience dashboards | Custom pricing |
1. Triggerbee
Triggerbee is one of the best online survey tools if you’re looking to collect customer feedback on your website or in your app.
You can launch website surveys in popups, slide-ins, or embed them directly into your site. Supported survey types include:
- NPS (Net Promoter Score)
- CSAT (Customer Satisfaction)
- Star ratings
- Smiley scale ratings
- Open comment questions
This makes Triggerbee ideal for UX research, in-app surveys, onboarding surveys, brand tracking, loyalty tracking, and post-purchase feedback.
Their drag-and-drop builder includes 100+ pre-made templates, and you can run multi-step surveys with conditional logic. All surveys automatically inherit your brand’s fonts, colors, and spacing.
Triggerbee includes a built-in NPS and CSAT dashboard with trend tracking, filterable comments, and visual breakdowns. You can track changes in satisfaction over time, identify high-impact feedback, and highlight common pain points. All NPS and CSAT responses are color-coded by detractor, passive, or promoter.
For longer feedback surveys, you can analyze responses with multiple chart types and export segmented lists. You can also group related surveys under one response list for combined analytics.
Survey responses can be used as targeting conditions. For example, you can show offers to detractors, follow up with promoters, or personalize the website experience for passives. This lets you act on feedback without waiting for a manual export.
Real results from real brands
Efva Attling – NPS Survey with 50% response rate
Efva Attling launched a post-purchase NPS survey using Triggerbee’s surveys to measure customer satisfaction from purchases made in physical stores. The survey was embedded on a landing page and was triggered by a QR code that was printed out and placed by the register counter. The result was a 50% response rate and detailed feedback that helped bridge the gap between in-store experience and digital follow-up.
Cerveras CSAT Survey
Cervera used a CSAT survey made with Triggerbee Surveys on the order confirmation page to measure satisfaction after purchase. The popup appeared as a two-step callout asking for a rating and an optional comment. The survey saw a 20% response rate and over 100 qualitative comments for improving the buying experience.
“Thanks to the survey function in Triggerbee, we were able to measure the customers’ shopping experience in a simple and fun way. The comments gave us insight into how the buying journey can be improved and we will take action on it right away.”
Carina Hejde, Online E-commerce Coordinator at Cervera
Jula used a CSAT to expand into other markets
Jula launched a simple satisfaction survey in the checkout asking visitors to rate their experience from “disappointing” to “awesome.” The campaign achieved a 25.6% response rate and helped Jula better understand the customer journey before entering a new market.
“To enter a new market we wanted to make sure our customer journey is on point. With the help of Triggerbee Surveys we can measure this in a fun and effective way.”
Alexander Ginman, Country eCommerce Specialist at Jula
Triggerbee offers more than just surveys
Triggerbee is more than a simple survey tool. You can replace 4 to 5 different tools by combining surveys, forms & popups, gamification, and referral campaigns into a single platform.
Instead of juggling different tools for customer feedback, lead generation, and personalization, you get everything in one place.
- Surveys: NPS, CSAT, smileys, star ratings, thumbs up/down, and open-ended feedback
- Forms: Email capture, lead generation, multi-step forms, and SMS opt-ins
- Promotions: Sticky bars, discount offers, exit-intent messages, and banners
- Gamification: Spin to win, quizzes, memory games, scratch cards, and mystery offers
- Referral campaigns: Invite-a-friend campaigns with tracking and rewards
If you tried to piece these features together with separate tools, you’d be looking at over €500/month. Just SurveyMonkey‘s basic plan will cost you €30/month. A referral tool like ReferralCandy starts at $59/month plus 3.5% commission. A gamification platform adds another €60/month or more.
With Triggerbee, everything is included with analytics, advanced targeting, and your own brand styles. And pricing starts from just €39/month.
Targeting and segmentation built for feedback
Most survey tools rely on general triggers like time delay or scroll depth. Triggerbee includes over 40 targeting rules so you can show the right survey to the right person at the right time.
Target based on user behavior, visit history, referral source, location, device, traffic channel, or CRM data. Use AND/OR logic to build segments like “returning visitors who viewed a product and did not buy” or “known customers who gave a low NPS score.” Perfect for measuring satisfaction at different stages or targeting follow-up campaigns.
Built-in analytics to track survey performance
Every survey comes with built-in analytics, so you can see response rates, score trends, and comments in one place. NPS and CSAT dashboards are included and show performance over time with filters, visual breakdowns, and full comment logs.
You can also group survey campaigns under a single response list for better analysis. Whether you’re running a product survey, loyalty campaign, or just want a quick post-purchase feedback form, all data is tracked down to the visitor level.
Identify visitors and personalize future surveys
Triggerbee remembers who your visitors are after they submit a form or click a campaign. This means you can tailor future surveys based on their behavior or previous answers without asking the same question twice.
For example, you can follow up with detractors from an NPS survey, skip questions for known users, or block existing customers from seeing surveys they already responded to. This also powers Triggerbee’s email verification, which checks if someone is already in your ESP or CRM before showing a survey or incentive.
Pricing
Triggerbee’s pricing starts at €39/month for up to 50,000 page views. All features are included: surveys, targeting, analytics, personalization, and campaign editor. Higher plans offer more traffic capacity and priority support.
Best for
Marketing teams that want to combine survey creation, targeting, and analysis in one platform. Especially useful for websites and businesses with a lot of recurring traffic who might need CRM-based targeting, or active feedback programs.
2. Google Forms
Google Forms is a simple and free survey tool included in the Google Workspace suite. It allows you to create basic forms and quizzes with multiple question types, logic branching, and automatic response collection in Google Sheets.
The editor is minimal and easy to use. Forms can be shared via link, embedded on websites, or emailed directly. Collaboration with team members is built-in, and responses update in real time.
There is no built-in targeting, design customization is limited, and analytics are handled separately via Sheets or external tools.
What you can build with Google Forms
- Simple surveys and feedback forms
- Quizzes and polls
- Event registrations
Pricing
Google Forms is 100% free with a Google account.
3. Microsoft Forms
Microsoft Forms offers a straightforward survey and quiz builder for users in the Microsoft 365 ecosystem. It supports logic-based forms, polls, and satisfaction surveys with real-time collaboration and analytics.
Forms are built in a clean interface and can be embedded or shared via link. Results sync directly to Excel for further analysis, and you can export charts and summaries.
Targeting and design options are basic. The tool is best suited for internal use, education, or small feedback loops within the Microsoft stack.
What you can build with Microsoft Forms
- Customer satisfaction and event feedback surveys
- Quizzes and polls
- Internal team forms
Pricing
Microsoft Forms is free for anyone with a Microsoft account.
4. SurveyMonkey
SurveyMonkey is a widely used survey platform with a broad feature set for building, distributing, and analyzing surveys. It supports question logic, skip rules, multiple response formats, and a large library of templates for customer, employee, and market research.
Surveys can be embedded, shared via email, or linked from social and web. Real-time analytics and filters help track trends, and team collaboration tools are available for larger accounts.
It’s designed for both individuals and teams that need structured survey workflows with easy export and dashboard views.
What you can build with SurveyMonkey
- Customer satisfaction and loyalty surveys
- Market research and product validation forms
- Event feedback and internal team forms
Pricing
Free plan available. Paid plans start from $25/month.
5. SurveySparrow
SurveySparrow focuses on conversational and recurring surveys. It offers modern, mobile-friendly designs and supports continuous feedback collection through automation. Logic branching, white labeling, and offline survey support are also available.
Surveys can be embedded, shared via link, or sent via email and SMS. You can set up recurring NPS or CSAT surveys to run on a schedule. Real-time dashboards and response filters help track performance.
The platform is suited for teams looking to automate customer or employee feedback and improve engagement with a friendlier design.
What you can build with SurveySparrow
- Conversational NPS and CSAT campaigns
- Recurring customer feedback surveys
- Multi-page product surveys and lead forms
Pricing
Free trial available. Paid plans start from $19/month.
6. Typeform
Typeform is known for its interactive, one-question-at-a-time survey format. It’s built for user experience and designed to feel like a conversation. The builder supports logic jumps, calculators, and conditional flows.
Forms and surveys can be embedded in websites or shared via URL. Integrations with 500+ platforms (like Google Sheets, Slack, and HubSpot) are available via Zapier and native apps.
Typeform is ideal for brand-focused businesses that want clean, conversational forms with a strong visual experience.
What you can build with Typeform
- Onboarding and personality quizzes
- Feedback and brand surveys
- Lead generation flows with logic paths
Pricing
Free plan available. Paid plans start from $29/month (billed annually).
7. Hotjar
Hotjar is primarily a behavior analytics platform, but it also includes lightweight survey tools like microsurveys, NPS widgets, and on-page feedback polls. These surveys appear directly on the website and can be triggered based on user actions.
Hotjar’s strength lies in combining survey feedback with heatmaps and session recordings, giving teams context behind every response. You can target surveys based on URL, user behavior, or scroll activity.
It’s a good fit for UX research and continuous feedback collection on websites and landing pages.
What you can build with Hotjar
- Microsurveys and pop-up feedback
- NPS widgets
- Targeted website polls
Pricing
Free plan available. Paid plans start from $64/month.
8. Jotform
Jotform is a drag-and-drop form builder that supports everything from contact forms to advanced surveys. You can build forms with logic rules, add payment processing, and choose from thousands of templates.
Surveys can be embedded, opened in popups, or shared by link. There are prebuilt widgets for star ratings, scales, and sliders, and submissions can trigger custom autoresponders or email flows.
Jotform is suited for teams who want versatility and deep customization without needing to write code.
What you can build with Jotform
- Customer feedback forms and surveys
- Quizzes with branching logic
- Order forms and satisfaction surveys
Pricing
Free plan available. Paid plans start from $34/month.
9. Qualtrics
Qualtrics is an enterprise-level survey platform used for market research, customer experience, and employee engagement programs. It includes advanced logic, data routing, predictive analytics, and multi-channel distribution.
The platform supports a wide range of survey types, and surveys can be embedded on websites, sent via email, or launched in-app. Dashboards provide advanced segmentation, benchmarking, and real-time data views.
Best suited for teams with complex feedback requirements and integrations across departments.
What you can build with Qualtrics
- Customer satisfaction and loyalty surveys
- Employee engagement programs
- Advanced research studies
Pricing
Custom pricing based on usage and organizational size.
10. Alchemer
Alchemer (formerly SurveyGizmo) is a powerful survey platform for businesses that need flexibility and control. It supports advanced survey logic, piping, scoring, and workflow automation, along with strong reporting tools.
You can distribute surveys via link, email, embed, or offline mode. It’s built for teams managing multiple feedback flows with roles, approvals, and access levels.
Alchemer integrates with Salesforce, HubSpot, and hundreds of other platforms through native apps and webhooks.
What you can build with Alchemer
- Customer experience surveys with logic paths
- Multi-page research questionnaires
- Internal process and employee feedback forms
Pricing
Plans start at $55/month. No free plan.
11. ProProfs (Qualaroo)
Qualaroo by ProProfs is a survey tool designed for gathering feedback directly on your website or in-product. It supports microsurveys with targeting rules and sentiment analysis powered by AI.
Surveys are shown as non-intrusive popups or bottom sheets, triggered by user behavior or page type. You can collect feedback on features, pricing pages, or checkout flows in real time.
Best suited for product managers, marketers, and UX teams looking to capture user sentiment and intent while the user is active.
What you can build with ProProfs (Qualaroo)
- Website experience and usability feedback
- Exit-intent and pricing page surveys
- Net Promoter Score (NPS) widgets
Pricing
Plans start at $19/month.
12. AskNicely
AskNicely is a feedback platform focused on Net Promoter Score (NPS) and customer experience automation. It connects survey feedback to team workflows, goals, and coaching tools.
Surveys are mobile-friendly and can be delivered by email, SMS, or embedded into apps. The platform includes dashboards, response tagging, and integrations with CRMs like Salesforce and HubSpot.
AskNicely is ideal for service-driven teams who want to improve performance using customer feedback in real time.
What you can build with AskNicely
- Automated NPS programs
- Customer satisfaction score tracking
- Feedback-to-action coaching flows
Pricing
Custom pricing based on organization size and usage.
Wrapping up
There’s no shortage of survey tools to choose from. Whether you’re collecting customer feedback, measuring NPS or CSAT, or running user research surveys across your site… there’s a platform for every team and budget.
Some of these online survey tools are built for quick internal use. Others support advanced survey logic, targeting, and analytics for enterprise-scale feedback programs.
The right choice depends on what you’re trying to measure, who your audience is, and how much control you need over the experience.
Before you choose an online survey tool, ask yourself:
- Do I need just one survey, or a full system for collecting and analyzing feedback?
- Can I match the look and feel of the survey to my brand?
- Do I want to show different surveys to different segments or user types?
- Does it connect with my CRM or email tool so I can take action on the data?
- Can I track trends, responses, and performance over time?
The verdict: Why Triggerbee is the best website survey tool
Triggerbee has forms, surveys and everything else you need to capture leads and feedback. It’s a complete feedback platform for marketers and CX teams who want to collect, segment, and act on customer insights.
With strong survey features like NPS, CSAT, star ratings, smiley scales, and comment fields, you can build surveys that match your brand and collect real feedback directly on your website.
Target surveys based on behavior, CRM data, or post-purchase actions, and track everything with built-in analytics.
Triggerbee also ties every survey submission to a real visitor profile, so you can personalize future experiences and avoid showing the same survey twice.
It’s designed to help you close the feedback loop and collect better customer insights to improve your site and increase satisfaction.
Try Triggerbee free for 14 days and see what kind of insights you can uncover.