How SC Styling creates an engaging onsite experience by working data-driven
SC Styling is one of Scandinavia’s leading online retailers of car styling, tuning and accessories. Read about how they used onsite personalization to boost their business.
Introduction
SC Styling is one of Scandinavia’s leading online retailers of car styling and offer a wide range of products for different car models.
With a broad audience and many use cases, guiding visitors to the right products and collecting first party data are key. Personalized and relevant communication onsite plays an important role in helping customers find what fits their car and their intent.
SC Styling uses Triggerbee to capture new email subscribers and to better understand visitor behavior and intent. Through data driven onsite flows, they are able to grow their email list, guide users to relevant products, and collect feedback that improves the shopping experience.
Results
Recruiting subscribers to the newsletter with gamification
Email growth is a key part of SC Styling’s marketing setup, with a clear focus on collecting consent and relevant data without relying on discounts.
To make the signup experience more engaging, SC Styling used Triggerbee to launch a branded memory game shown to visitors who wanted to join a raffle. Instead of a generic form, visitors were met with an interactive experience where they shared their car brand, styling level and email address.
This approach resulted in a highly engaged audience and the collected leads are now nurtured in SC Styling’s CRM, Brevo.
ResultS:
- Hundreds of new subscribers
- Enriched profiles with data on car brands and styling skill levels.
In Triggerbee, you'll find ready-made templates for memory games, spin-to-win and more gamification experiences, to get started quickly with boosting engagement.
Nudging visitors to use features that will enhance their experience
A great benefit of shopping at SC Styling is the ability to find products that fit your exact car model. This makes it easier to see relevant parts and avoid browsing products that don’t match your vehicle.
SC Styling already had a vehicle selector in place, but many mobile visitors never interacted with it and continued browsing without narrowing their selection.
To guide visitors to the right products and create a more relevant experience, SC Styling used Triggerbee to create a sticky onsite nudge. The message encouraged visitors to choose their car model and was pinned to the top of the page, making the selector easy to find.
ResultS:
- Thousands of clicks to model selector page
- Increased add-to-cart rate
With Triggerbee's Sticky layout, you can create Nudges and Product Tours that highlight key features, guide users, and draw attention to important actions on your website.
Understanding visitor intent through feedback
Understanding visitor intent was important for SC Styling. Especially for visitors coming from social media who did not complete a purchase.
By using a Triggerbee form onsite, SC Styling was able to collect direct feedback from these visitors and understand why they left without buying.
The form became an important part of their optimization work, giving clear input for data driven improvements across the shopping experience.
ResultS:
- 41,7% Response Rate
- Hundreds of feedback points
