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How KICKS creates personalized communication for millions of customers and website visitors

KICKS is the leading beauty chain in Scandinavia. Read about how they have used onsite personalization to increase business results.

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Introduction

KICKS is the leading beauty chain in Scandinavia, offering an overall concept without makeup, fragrance, skincare and haircare. They have a member club (“KICKS Club”) that with bonuses and exclusive offers for about 1,5 million active members.

Within that large audience they have multiple different segments to communicate with. And with a strong focus on omni channel offers, personalized and relevant communication within their owned channels are key. 

KICKS uses Triggerbee to capture new e-mail subscribers and recruit new club members. Together with Triggerbee’s integration with Voyado – they have also created audience targeted messages in a way that was not possible before. 

"Triggerbee has allowed us to capture new club members and email subscribers, but also to increase the use of bonuschecks and personal offers. I like the simplicity of creating and designing campaigns in Triggerbee, and have recieved helpful advice and support from my contact person.”
Tiina Tauru
Tiina Tauru
Online Visual Merchandiser | KICKS

Results

Recruiting new members to KICKS Club

KICKS Club is a crucial part of KICKS marketing and sales, making continous recruitment of new members a high priority KPI for the CRM team.

To ensure that no existing members get onsite messaging about becoming a member, KICKS used Triggerbee’s audience targeting based on customer data from Voyado. This has resulted in a successful recruitment of thousands of new members to the KICKS Club.

ResultS:

With Triggerbee and Voyado it is possible to target onsite campaigns based on customer data in Voyado combined with behaviour and identity data from Triggerbee.

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"With Triggerbee and Voyado we are able to find the right customer to remind them about their personal offers and unused bonus points when the customer visits our website. We can capture new members and email subscribers in a professional manner, where we are able to distinguish already member and new visitors in order to display relevant information to the customer!"
Kicks-bonus-aktivering

Engage new members and remind them about unused discounts

One of the benefits with being a part of KICKS Club is that you get bonus points on every purchase, and you are able to move between different loyalty levels depending on your current bonus.

But, one of the big challenges is getting the members to both remember and actually use these benefits. 

KICKS regularly hand out exclusive member offers depending on customer status, and for natural reasons, many of these are forgotten and never used.

To activate their club members and have them use their bonus points and other offers, KICKS uses Triggerbee to create onsite campaigns targeted to these members to remind them to utilize their personal offers. The message in each campaign is targeted on different member levels.

ResultS:

Segmented campaigns increase the relevance of the message, and the chance for the viewing visitor to take action. With these campaigns, KICKS were able to get a CTR (Click-through-rate) 484% higher than average within eCommerce.

"Recruiting new members has become easier, and helped with the increase of redeeming personal offers. We are able to remind customers about their bonus checks, thus driving conversion rates within purchases as well."

Growth in newsletter and product marketing

Email is an important activity for KICKS. They are communicating via email with their customer on a regular basis where they send information about news and current offers.

Since they started with Triggerbee Onsite Campaigns, KICKS have been able to increase the number of conversions from visitor to newsletter subscriber with over 1 000%.

When releasing their own brand BeautyAct by KICKS, Triggerbee Onsite Campaigns was also used as a part of increasing sales and branding. 

ResultS: