The official nordic retail marketing calendar 2023

The official Nordic retail marketing calendar contains all the major dates and opportunities you need to keep track of during the year.

Top brands plan ahead for sales and important events. That’s why we created this month-by-month retail calendar for e-commerce brands, Amazon sellers, and retailers in the Nordics.ย 

This actionable guide will help you plan ahead, engage your audience effectively, and maximize sales opportunities while attracting new subscribers and members.

We have chosen not to include days like Memorial Day, Presidents Day, S.t Patrick’s Day, etc, because they are not widely “celebrated” or viewed as official events in Sweden, Denmark, Norway, and Finland.ย 

The most important dates in the Nordics should be in this calendar, and it’s continually updated with new events and huge sports events.ย 

Here’s a cheatsheet for the calendar:ย 

January ๐Ÿฅถ

1 New years day ๐ŸŽ‰
6 Thirteenth day ๐ŸŽ‹
19 Winter Olympics โ›ท๏ธ

Start planning for spring campaigns

February ๐Ÿฅถ

12 Sports holiday start โ›ท๏ธ
13 Galentines day ๐Ÿ™‹โ€โ™€๏ธ
13 Semla day ๐Ÿฅฏ
14 Valentineโ€™s day โค๏ธ

March ๐ŸŒฑ

1 Sports holiday end โ›ท๏ธ
8 International Womenโ€™s day ๐Ÿฆธโ€โ™€๏ธ
29-31 Easter weekend ๐Ÿฃ

Start planning for summer campaigns

April ๐ŸŒฑ

1 April Foolโ€™s ๐Ÿคช
5-6 First tax refund ๐Ÿ’ฐ
22 Earth day ๐ŸŒ
30 Walpurgis Night ๐Ÿ”ฅ

Start planning BFCM here

May ๐ŸŒฑ

10-26 Hockey World Cup ๐Ÿ’
17 Norwayโ€™s national day ๐Ÿ‡ณ๐Ÿ‡ด
20 World bee day ๐Ÿ
26 Motherโ€™s day ๐Ÿ‘ฉโ€๐Ÿผ

Start planning for autumn campaigns

June ๐ŸŒž

โˆ“ Graduation period ๐ŸŽ“
โˆ“ Wedding season start ๐Ÿ‘ฐโ€โ™€๏ธ
5 Denmarks national day ๐Ÿ‡ฉ๐Ÿ‡ฐ
6 Swedens national day ๐Ÿ‡ธ๐Ÿ‡ช
8-9 Second tax refundย ๐Ÿ’ฐ
22
Midsummer eve ๐Ÿ’

July ๐ŸŒž

โˆ“ Vacation season start โ›ฑ๏ธ
7
World chocolate day ๐Ÿซ
11-12 Prime day ๐Ÿท๏ธ

August ๐ŸŒž

โˆ“ First day of school ๐Ÿ‘ฉโ€๐Ÿซ
โˆ“ Pride ๐Ÿณ๏ธโ€๐ŸŒˆ
โˆ“ Wedding season end ๐Ÿ‘ฐโ€โ™€๏ธ
โˆ“ Vacation season end โ›ฑ๏ธ

September ๐Ÿ‚

โˆ“ Autumn sales ๐Ÿ‚
โˆ“ PINDEX Event ๐Ÿ˜Ž
27 World tourism day โœˆ๏ธ

Start planning for christmas

Start scheduling BFCM Campaigns

October ๐Ÿ‚

4 Cinnamon bun day ๐Ÿฅจ
10 Mental health day ๐Ÿค•
31 Halloween ๐ŸŽƒ

Start planning winter campaigns

Start scheduling BFCM Campaigns

November ๐Ÿ‚

10 Fathers day ๐Ÿ‘จโ€๐Ÿผ
11 Singles day 1๏ธโƒฃ
29 Black Friday โšซ

Start planning for next year

December ๐Ÿฅถ

6 Finlands national day ๐Ÿ‡ซ๐Ÿ‡ฎ
21 Super Saturday ๐Ÿคฉ
24 Christmas ๐ŸŽ…
31 New years eve ๐ŸŽ†

Start planning for spring campaigns

January Key Retail and E-commerce Promotion Opportunitiesย 

Pre-Campaign (December): As December winds down, initiate a “Countdown to Savings” campaign to generate excitement among your audience. Tease upcoming January deals to capture new subscribers and members early.

  • New Year’s Day (January 1st): Kickstart the year with strategies that significantly increase sales.
  • Thirteenth Day (January 6th): Plan a “Thirteenth Day Clearance Sale” to boost Average Order Value.
  • Winter Olympics (January 19th): Engage winter sports enthusiasts with promotions aimed at increasing conversion rates.

Post-Event Suggestion (January): Just after New Year’s Day, consider re-engagement strategies to capture new subscribers who missed your New Year deals. Offer exclusive promotions to members to increase retention rates.

February Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (January): As January unfolds, launch a “Love-Fueled Savings” campaign in preparation for Valentine’s Day. Promote early deals to capture new subscribers and members.

  • Sports Holiday Start (February 12th): Launch “Sports Holiday Kickoff Deals” to increase sales.
  • Galentine’s Day (February 13th): Attract shoppers with special offers and build anticipation for upcoming deals.
  • Valentine’s Day (February 14th): Capitalize on the season of love with “Sweetheart Savings” to elevate Average Order Value.

March Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (February): As February draws to a close, initiate an “Early Spring Savings” campaign to attract new subscribers and members. Tease upcoming March deals to generate excitement.

  • Sports Holiday End (March 1st): Wrap up the sports season with promotions to boost retention rates.
  • International Women’s Day (March 8th): Celebrate women with special offers and loyalty program benefits.
  • Easter Weekend (March 29th – 31st): Enhance your loyalty program to retain customers and engage new subscribers.

Post-Event Suggestion (March): After Easter, consider exclusive offers for loyalty program members to increase retention rates and continue to attract new subscribers.

April Key Retail and E-commerce Promotion Opportunities

Pre-campaign: (March): As March transitions to April, launch an “Easter Savings Preview” campaign to excite your audience and capture new subscribers and members.

  • April Fool’s (April 1st): Use playful offers to increase conversion rates and Average Order Value.
  • First Tax Refund (April 5-6th): Encourage new members to join your loyalty program.
  • Earth Day (April 22nd): Promote eco-friendly products to capture new subscribers.

Post-Event Suggestion (April): Following April Fool’s, offer exclusive promotions for loyalty program members to boost retention rates and continue attracting new subscribers.

May Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (April): As April turns to May, initiate a “May Sports Spectacular” campaign to engage sports enthusiasts early and attract new subscribers and members.

  • Hockey World Cup (May 10-26th): Attract new members with “Hat Trick Savings.”
  • Norway’s National Day (May 17th): Expand your loyalty program among Norwegian customers.
  • World Bee Day (May 20th): Capture new subscribers with “Bee Happy Deals.”

June Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (May): As May progresses, launch a “Summer Sun Savings” campaign to build excitement and capture new subscribers and members.

  • Graduation Period: Celebrate grads with “Congrats, You Did It!” promotions.
  • Wedding Season Start: Launch promotions for couples and emphasize loyalty program benefits.
  • Sweden’s National Day (June 6th): Strengthen your loyalty program with “Swedish Pride Savings.”

July Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (June): As June turns to July, initiate a “Summer Shopping Spree” campaign to engage vacationers and attract new subscribers and members.

  • Vacation Season Start: Promote loyalty program benefits for travelers.
  • World Chocolate Day (July 7th): Reward loyalty program members with “Choco-Perks.”
  • Prime Day (July 11-12th): Offer exclusive discounts to loyalty program members.

August Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (July): As July comes to a close, launch a “Back-to-School Loyalty Bonanza” campaign to attract students, parents, and new subscribers and members.

  • First Day of School: Highlight loyalty program advantages for students and parents.
  • Pride: Showcase your commitment to diversity and inclusion within your loyalty program.
  • Vacation Season End: Send loyalty program members “Welcome Back to Work” offers.

September Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (August): As August transitions to September, initiate an “Autumn Anticipation” campaign to excite your audience and capture new subscribers and members.

  • Autumn Sales: Boost Average Order Value with loyalty program-exclusive bundles.
  • PINDEX Event: Come to the PINDEX event and learn how to create customer experiences that increases sales, drives loyalty, and how to improve your retention rate.
  • World Tourism Day (September 27th): Encourage travel enthusiasts to join your loyalty program.

October Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (September): As September wanes, launch a “Spooky Savings Spectacle” campaign to generate excitement and attract new subscribers and members.

  • Cinnamon Bun Day (October 4th): Celebrate with loyalty program member-only offers.
  • Mental Health Day (October 10th): Promote mental wellness products to new members.
  • Halloween (October 31st): Offer loyalty program exclusives for a spooktacular shopping experience.

Post-Event Suggestion (October): Following Halloween, engage new subscribers with loyalty program benefits and continue attracting new subscribers.

November Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (October): As October gives way to November, launch a “Black Friday / Week VIP Signup” campaign to supercharge your list growth coming into November.

  • Father’s Day (November 10th): Shower dads with special offers and emphasize loyalty program benefits.
  • Singles’ Day (November 11th): Attract new members with “Singles’ Day Specials.”
  • Black Friday (November 29th): Extend loyalty program benefits for maximum retention.

Post-Event Suggestion (November): After Black Friday, re-engage those who missed your deals with additional promotions and encourage them to join your loyalty program.

December Key Retail and E-commerce Promotion Opportunities

Pre-Campaign (November): As November transitions to December, initiate a “Festive Loyalty Extravaganza” campaign to build excitement and capture new subscribers and members.

  • Finland’s National Day (December 6th): Embrace Finnish customers with loyalty program exclusives.
  • Super Saturday (December 21st): Offer last-minute deals and loyalty program perks.
  • Christmas (December 24th): Keep the festive spirit alive with loyalty program advantages.
  • New Year’s Eve (December 31st): End the year with loyalty program-exclusive promotions.

Post-Event Suggestion (December): After the holiday rush, capitalize on loyalty program benefits to retain and reward your customers, all while continuing to attract new subscribers and members.

With this comprehensive retail marketing calendar, you’re equipped to drive sales, boost customer loyalty, and elevate your e-commerce success year-round. Happy selling!