How Flowlife Used Personalized Offers and Customer Data to Increase Onsite Conversions and Engagement
10k+
Newsletter subscribers
17
Audiences
Used CRM
23.01%
Increased pages per session
10.82%
Conversion rate
14.47%
Increased session length
Flowlife was founded in 2016 and specializes in providing wellness and recovery products for athletes and fitness enthusiasts. Their product offering includes massage guns, yoga equipment, compression wear and more. Before getting started with Triggerbee, they were already growing at a rapid speed and knew they could acquire customers at scale. By then adding Triggerbee to their repertoire, they could fully capture the demand and maximize lifetime value.
Within that large audience, they have multiple different segments to communicate with. And with a strong focus on omni channel offers, personalized and relevant communication within their owned channels is key.
Flowlife uses Triggerbee to capture new e-mail subscribers to their newsletter, where they offer tips and inspiration on how to use their products. Together with Triggerbee’s integrated partner Voyado – they’ve been able to create target messages that otherwise weren’t possible, prior to this.
Growing Sales with Personalized Offers
Audience targeting is an essential part of the personalization journey. If you don’t segment your audience, every visitor will get the same offer.
By using Triggerbee, Flowlife has been able to target specific audiences with different offers based on where they are in the customer journey, CRM-data, and behavior.
By using a combination of email signup forms, embedded promotions campaigns, and forms for pure zero-party data collection, Flowlife was able to grow their list, and enrich existing contacts with data they could use to send out better emails, SMS-campaigns, and create more relevant communication in their owned channels.
ResultS:
- 10k+ new email subscribers
- Personalized offers targeted to CRM Audiences
With Triggerbee and Voyado, it is possible to target onsite campaigns based on customer data in Voyado combined with behaviour and identity data from Triggerbee.
How Flowlife collected customer insights, and created a personalized cross-channel experience
Flowlife wanted to grow their email list, but at the same time they wanted to get to know their audience better.
To entice people to sign up for the newsletter, Flowlife ran a series of discount campaigns and flash sales targeted to non-customers and non-subscribers. And to get more data about their subscribers, they asked them to fill out demographic data and their birthdate.
Combined with behavioral and interest data collected automatically by Triggerbee, this has allowed Flowlife to give all of their email subscribers a “VIP”-experience with birthday discounts and personal omnichannel content based on where they are in the customer journey.
With Triggerbee, Flowlife has been able to use data from their website to send out email and SMS campaigns, and CRM data to show and hide promotions and content on their website, which has helped them to increase their newsletter sign-up rate.
- Thousands of views
- >10% signup rate
By gathering more data, segmenting becomes easier and dynamic, leading to more relevant experiences for visitors.
Agile, independent campaign creation
Using Triggerbee as a tool for data collection, targeting, and campaign creation has given much needed agility to Flowlife’s marketing team, allowing for more control and faster decision-making.
Independently create and launch themed and seasonal campaigns
Having to wait for developers or agencies can be a huge bottleneck and slow down important launches. Flowlife has used Triggerbee to create campaigns independently, and to publish timely content that is relevant for their audience. For example:
– Seasonal campaigns
– Campaigns around sports event
– Deals and promotions
A/B test their way to success.
By creating several campaigns variants, Flowlife could find the best performing content needed to convert visitors into subscribers, and enrich existing contacts in their database.
All of this while feeding back data to Voyado, which made it possible to continue the communication on channels beyond the website.
- Increased pages / sessions by 23.01% and average session length by 14.47%.
- Increased Sales
- Conversion rate of up to 10.83%
Get the same results as Flowlife
23.01%
Increased pages per session
10.8%
Conversion rate
14.47%
Increased session length