How KICKS creates personalized communication for millions of customers and website visitors
KICKS is the leading beauty chain in Scandinavia. Read about how they have used onsite personalization to increase business results.
Introduction
KICKS is the leading beauty chain in Scandinavia, offering an overall concept of makeup, fragrance, skincare and haircare. They have a member club (“KICKS Club”) that with bonuses and exclusive offers for about 1,5 million active members.
Within that large audience they have multiple different segments to communicate with. And with a strong focus on omni channel offers, personalized and relevant communication within their owned channels are key.
KICKS uses Triggerbee to capture new e-mail subscribers and recruit new club members. Together with Triggerbee’s integration with Voyado – they have also created audience targeted messages in a way that was not possible before.
Results
Recruiting new members to KICKS Club
KICKS Club is a crucial part of KICKS marketing and sales, making continous recruitment of new members a high priority KPI for the CRM team.
To ensure that no existing members get onsite messaging about becoming a member, KICKS used Triggerbee’s audience targeting based on customer data from Voyado. This has resulted in a successful recruitment of thousands of new members to the KICKS Club.
ResultS:
- Thousands of new members
- Audience targeted messages based on customer- and behaviourdata
With Triggerbee and Voyado it is possible to target onsite campaigns based on customer data in Voyado combined with behaviour and identity data from Triggerbee.
Engage new members and remind them about unused discounts
One of the benefits with being a part of KICKS Club is that you get bonus points on every purchase, and you are able to move between different loyalty levels depending on your current bonus.
But, one of the big challenges is getting the members to both remember and actually use these benefits.
KICKS regularly hand out exclusive member offers depending on customer status, and for natural reasons, many of these are forgotten and never used.
To activate their club members and have them use their bonus points and other offers, KICKS uses Triggerbee to create onsite campaigns targeted to these members to remind them to utilize their personal offers. The message in each campaign is targeted on different member levels.
ResultS:
- 4,8x higher CTR than average with the help of targeted Onsite campaigns
- Increased the number of used bonus checks for members
- Increased engagemang among members
Segmented campaigns increase the relevance of the message, and the chance for the viewing visitor to take action. With these campaigns, KICKS were able to get a CTR (Click-through-rate) 484% higher than average within eCommerce.
Growth in newsletter and product marketing
Email is an important activity for KICKS. They are communicating via email with their customer on a regular basis where they send information about news and current offers.
Since they started with Triggerbee Onsite Campaigns, KICKS have been able to increase the number of conversions from visitor to newsletter subscriber with over 1 000%.
When releasing their own brand BeautyAct by KICKS, Triggerbee Onsite Campaigns was also used as a part of increasing sales and branding.
ResultS:
- > 1,000% growth in email subscribers
- Increased branding for own brand BeautyAct by KICKS
- Increased Sales
