Connect Dotdigital and Triggerbee

Sync website behavior like interests, goals and visit dates to Dotdigital, send form signups to your lists, and target campaigns on your website with Dotdigital lists and segments.
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Dotdigital + Triggerbee: Send Website Behavior to Dotdigital and Personalize Your Site

Dotdigital knows who your contacts are and what they do in your emails. What it doesn’t see is what they do on your website: which categories they browse, when they last visited, which goals they’ve reached. That leaves your email segments guessing at interest your website already knows about.

The Triggerbee integration with Dotdigital closes that gap in both directions. After each visit, Triggerbee updates the contact in Dotdigital with their website behavior, including their top interests and when they were first and last seen. Signups from Triggerbee forms go straight into the Dotdigital list you choose. And your Dotdigital lists and segments become audiences in Triggerbee, so you control what each contact sees on your site.

Setup takes a few minutes: create an API user in Dotdigital, enter the details in Triggerbee, and pick which attributes to sync. Triggerbee can create the contact fields in Dotdigital for you.

Key problems solved

  • Email segments without website data: Each contact’s top interests, goals and visit dates are synced to Dotdigital after every visit.
  • Manual field setup: Turn on automatic contact attribute creation and Triggerbee creates the fields you need in Dotdigital.
  • Signups stuck on your website: Form submissions from Triggerbee are synced to your chosen Dotdigital list automatically.
  • Subscribers treated like strangers: Target by Dotdigital list or segment, so existing subscribers see something other than your signup form.

Features

Sync website behavior to Dotdigital

  • Choose which attributes Triggerbee updates in Dotdigital after each visit
  • Sync goals reached, first seen, last seen and the visitor’s top three interests
  • Let Triggerbee create missing contact fields automatically, or set them up yourself

What you get: Segment and trigger emails on what contacts do on your website, like sending a category campaign to everyone whose top interest is that category.

Send signups to Dotdigital

  • Enable Dotdigital in Form Settings and choose the list new contacts join
  • Map each form field to the matching Dotdigital data field
  • Triggerbee sends the email address and all mapped fields after each submission

What you get: New subscribers enter your Dotdigital programs the moment they sign up, with the data you collected.

Target campaigns with Dotdigital lists and segments

  • Build Triggerbee audiences from your Dotdigital lists and segments
  • Include contacts who are in a list or segment, or exclude them
  • Use the audience to target any campaign on your website

What you get: Show the right offer to the right segment, and keep signup forms away from people who already subscribe.

Identify contacts from your emails

  • Add the @EMAIL@ placeholder as a URL parameter to buttons, links and images in your Dotdigital emails
  • Triggerbee identifies the subscriber when they click through
  • Their website behavior connects to their Dotdigital contact

What you get: More identified visitors, which means more behavior data in Dotdigital and more people you can target on your website.

Tailor the message after signup

  • Show a success step when Dotdigital accepts a new contact
  • Show a separate step when the contact already exists or isn’t added

What you get: Existing subscribers get a message that makes sense, not a confusing welcome.

Use cases

  • Interest based email campaigns: A contact browses running shoes on three visits. Their top interest syncs to Dotdigital, and your next running campaign reaches them.
  • Win back lapsed visitors: Use the last seen date in Dotdigital to start an automation for contacts who haven’t visited in 60 days.
  • Separate offers for subscribers and new visitors: Exclude your newsletter segment from your signup popup and show subscribers a product recommendation instead.