About Sift Lab

For e-tailers and retailers who spend a lot of time and resources collecting and analysing their customer data, Sift Lab (formerly Infobaleen) offers a tool that automatically generates deeper customer insights that can be turned into automated marketing and sales activities in your existing systems.

Using machine learning from the research front, we make it easy for e-tailers and retailers to collect, analyze it and act on their data in existing marketing and sales channels.

Three steps from data to measurable results:
1. We help you collect relevant data by connecting us to your systems
2. We set up a platform to analyse your data, segment your customers and calculate relevant metrics.
3. We make it easy for you to automate the activities of your existing marketing and sales channels based on your analysed data.


Felix is a self-taught marketer and the head of marketing at Triggerbee. He is specialized in SEO, content marketing and copywriting. Outside of work you can find him playing with his son, listening to podcasts, or watching documentaries.

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Our offering

Advertising, Out-of-home advertising, Email marketing, Influencer Marketing, Loyalty marketing, Data analysis

Industries we work with

Ecommerce, B2B, B2C, Retail