Felix Langlet

What is CSAT? CSAT is a key performance indicator (KPI) that quantifies how satisfied customers are with doing business with you. It’s typically measured by asking customers to rate their satisfaction with a specific interaction, product, or overall experience on a scale from 1 to 5, where 1 = “very dissatisfied” and 5 = “very

What is customer lifetime value? Customer Lifetime Value (CLV) is a metric that measures the total worth of a customer over the entire duration of their relationship with you. This metric helps you understand the long-term value of your customer base, guiding strategies for acquisition, retention, and growth. Metric Overview CLV estimates the total revenue

What is it? Customer experience (CX) is the overall perception and feeling a customer has as a result of interactions with a brand’s products, services, and marketing efforts at every touchpoint. It encompasses the entire customer journey, from initial contact to post-purchase support, shaping how customers view and engage with a brand. A good customer experience

What is behavioral segmentation? Behavioral segmentation means grouping customers based on their online (and offline) behaviour. Your customer’s behaviour is an important criteria to consider when creating audience segments for email marketing, advertising, and onsite marketing. Your customers behaviour is highly correlated to intent (their likelihood to buy). Here are a few examples of behavioral

What is identification rate? Identification rate is the percentage of returning website visitors who have previously shared their personal information, such as an email address or phone number, with your brand. This metric is crucial for brands who are invested in personalization and enhancing customer experience, because it indicates how many of your visitors can