Felix Langlet

What is CSAT? CSAT is a key performance indicator (KPI) that quantifies how satisfied customers are with doing business with you. It’s typically measured by asking customers to rate their satisfaction with a specific interaction, product, or overall experience on a scale from 1 to 5, where 1 = “very dissatisfied” and 5 = “very

What is customer lifetime value? Customer Lifetime Value (CLV) is a metric that measures the total worth of a customer over the entire duration of their relationship with you. This metric helps you understand the long-term value of your customer base, guiding strategies for acquisition, retention, and growth. Metric Overview CLV estimates the total revenue

What is it? Customer experience (CX) is the overall perception and feeling a customer has as a result of interactions with a brand’s products, services, and marketing efforts at every touchpoint. It encompasses the entire customer journey, from initial contact to post-purchase support, shaping how customers view and engage with a brand. A good customer experience