Skinroller Case

Clickthrough Rate: >20%

Onsite Influencer Campaigns

How could Triggerbee’s software be used to make influencer marketing more effective? That was the question Skinroller and Triggerbee asked while trying out different onsite campaigns.

Since the influencer in this case (Kenza) came from Instagram, the transition from that platform to the Skinroller website had been an obstacle. The influencer links led to a category page, instead of a specific product page. The solution to this was to build an onsite campaign that looked like a website chat, greeting each visitor as shown in the picture above. This makes for a much better and more personal experience for the customer.

The result of this tactic? Over 20% average CTR.

 

Skinroller Influencer Campaign