Egg Hunt Campaigns
During Easter, Flowlife customers and visitors were able to take part in a digital egg hunt on their website. Flowlife used Triggerbee to create two separate campaigns, one for mobile and another for desktop, where participants would search for eggs hidden across the website.
The goal of this event was to gather email signups. Only by signing up with your email address, did you gain access to the hunt. Every egg contained a clue about the next one and the participants were also registered for a raffle, with a Flowlife product of their choosing as the prize.
The results of these campaigns were 10.83% on the desktop campaign and 6.41% on mobile.
Flowlife also arranged a more traditional egg hunt, with 6 eggs hidden around Stockholm containing training & recovery products. Hints about the eggs’ whereabouts were shared on the Instagram account.
“We at Flowlife are very pleased with our egg hunt that we created on Triggerbee’s platform. Creating engagement in the digital atmosphere is not an easy task, but we are very pleased with the result. The conversion rate for the campaign reached 8.62%. We increased pages / session by 23.01% and the average session length by 14.47% compared to the previous period. ”
– Valter Arnborg, E-Commerce Manager