Frank Dandy Case

Clickthrough Rate: 5-7%

Conversion Rate: 7-8%

Demographically controlled callouts

Frank Dandy has made a name for themselves among underwear for guys and girls. They built up their database with demographically controlled callouts within the men’s and women’s sections on their website, and offered a 15% discount on the first purchase.

They used one campaign to show a callout for visitors on the men’s or women’s section.

Frank Dandy Case
Jimmy Gök