Connect Custobar and Triggerbee

Custobar is the premier customer data and marketing automation platform that combines online and offline data into a single, actionable customer 360° view. Bring your app to life with push messages or send emails and smses to all your customers based on their relationship and experience with you.
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Custobar + Triggerbee: Trigger Emails and SMS from What Happens on Your Website

Custobar holds your customer data and runs your email and SMS campaigns. But many of the moments worth acting on happen on your website: a purchase, a login, a form signup. Without a connection, Custobar finds out late or not at all.

The Triggerbee integration with Custobar connects your website to your customer data. Events on your site can trigger email and SMS campaigns in Custobar. Signups from Triggerbee forms go straight into the Custobar mailing list you choose. And your Custobar lists, tags and customer properties become available in Triggerbee, so you decide what each visitor sees.

Visitors who click your Custobar newsletters are identified automatically once the integration is active.

Setup starts in Custobar, then you add your access token and URL in Triggerbee and choose which lists, events and properties to use.

Key problems solved

  • Campaigns that miss website events: Trigger Custobar email and SMS campaigns when visitors buy, log in or sign up on your site.
  • Signups stuck on your website: Form submissions from Triggerbee are synced to the Custobar mailing list you choose.
  • Subscribers treated like strangers: Target by Custobar list or tag, so subscribers and new visitors see different campaigns.
  • Hard to manage preferences: Let subscribers choose and update their newsletter topics on your website.

Features

Trigger Custobar campaigns from your website

  • Add your Custobar events to the integration
  • Use the action “Trigger an automation in Custobar” in any Triggerbee automation
  • Start from website events like purchases, form signups or logins

What you get: Emails and SMS that go out when something happens on your website, not on the next scheduled send.

Send signups to Custobar

  • Activate Custobar in Form Settings and choose the mailing list
  • Map extra form fields, like phone number, to fields in Custobar
  • Update other Custobar fields with data from Triggerbee

What you get: New subscribers enter the right Custobar list right after they sign up, with the data you collected.

Check subscriber status on signup

  • Triggerbee checks whether the email already exists in Custobar
  • Existing subscribers see a separate message instead of the welcome offer
  • Run the automation only for new subscribers

What you get: Your signup discount goes to new subscribers only.

Target campaigns with Custobar lists, tags and properties

  • Build Triggerbee audiences from Custobar mailing lists and tags
  • Bring Custobar properties into Triggerbee, such as consent status, language, country and birthday
  • Use the audience to target any campaign on your website

What you get: Your Custobar data decides what visitors see on your website, from the language of a message to whether you ask for SMS consent.

Let subscribers manage their topics

  • Add the Subscription Checkbox List component to a campaign
  • Visitors subscribe to the newsletter topics they want
  • They can update their choices at any time

What you get: Subscribers get the topics they asked for, which keeps them on your list longer.

Use cases

  • Ask for SMS consent where it’s missing: Show an SMS signup only to identified customers without SMS consent in Custobar.
  • Follow up on purchases: A visitor completes a purchase on your site, and Triggerbee triggers a Custobar event that sends a follow-up email.
  • Birthday offers: Show a birthday offer on your website to customers whose birthday is in Custobar.