Connect Emarsys and Triggerbee

Emarsys is the purpose-built platform that gives power to the marketer. They help marketers build, launch, and scale personalized cross-channel campaigns that produce measurable results.
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Emarsys + Triggerbee: Put Your Emarsys Data to Work on Your Website

Emarsys holds a detailed record of your customers: who they are, which lists they’re on and how they respond to your campaigns. Your website rarely gets to use it. A contact you’ve emailed for two years still lands on your site as an anonymous visitor.

The Triggerbee integration with Emarsys connects your website to your Emarsys contacts. Signups from Triggerbee forms go straight into the Emarsys list you choose, with every field mapped. What visitors do on your site can update their contact record. And your Emarsys lists become audiences in Triggerbee, so you decide what each contact sees when they visit.

Emarsys runs your email and automation. Triggerbee runs what happens on your website. Connected, your Emarsys data shapes both.

Setup takes a few minutes: create an API user in Emarsys, enter the username and secret in Triggerbee, and standard contact fields map automatically.

Key problems solved

  • Known customers treated as strangers: Newsletter clicks identify the subscriber on your website, so you can target them with what you already know.
  • Signups that never reach Emarsys: Form submissions from Triggerbee are synced to the Emarsys list you pick, automatically.
  • Contact records that miss website activity: Update Emarsys fields based on what visitors do on your site.
  • Custom fields left empty: Map your own Emarsys fields, including single-choice fields, so your segmentation data is complete.

Features

Send signups to Emarsys

  • Enable Emarsys in Form Settings and choose which list new subscribers join
  • Map each form field to the matching Emarsys contact field
  • Store single-choice answers with the exact value ID from Emarsys

What you get: New subscribers enter the right Emarsys list the moment they sign up, with clean data you can segment on.

Update contact records from your website

  • Add an Update Field action to any Triggerbee automation
  • Choose which Emarsys field to update
  • Populate custom fields by adding them in Triggerbee with their Emarsys Field ID

What you get: Your Emarsys contacts reflect what people do on your website, which gives your email segments more to work with.

Target campaigns with Emarsys lists

  • Build Triggerbee audiences from your Emarsys lists
  • Include visitors who are in a list, or exclude them
  • Use the audience to target any campaign on your website

What you get: Show loyalty offers to your loyalty list, and keep signup forms away from people who already subscribe.

Identify subscribers from your newsletters

  • Add the _emarsyspid parameter to links in your Emarsys emails
  • Set it per campaign under Tracking parameters, or globally through Emarsys support
  • Triggerbee recognizes the subscriber when they click through

What you get: More identified visitors, which means more of your website traffic you can target with Emarsys data.

Use cases

  • Loyalty members get a different website: Target your Emarsys loyalty list with member pricing or early access, while everyone else sees your standard offer.
  • Capture preferences for better emails: Ask visitors which categories they shop with a single-choice field. The answer lands on their Emarsys contact, ready for a segmented campaign.
  • Newsletter to website follow-through: A subscriber clicks your campaign email and arrives identified. Your website keeps the offer from the email visible while they browse.