Connect Mailchimp and Triggerbee

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
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Mailchimp + Triggerbee: Send Website Behavior to Mailchimp and Personalize Your Site

Mailchimp knows who opens your emails. It doesn’t know what those people do once they reach your website: which categories they browse, when they last visited or whether they acted on your offer. So every campaign goes out based on email data alone.

The Triggerbee integration with Mailchimp adds your website to the picture. Triggerbee tracks what subscribers do on your site and updates their Mailchimp profile when they finish browsing, including their interests and when they last visited. Signups from Triggerbee forms go straight into Mailchimp. And your Mailchimp lists and tags become audiences in Triggerbee, so you control what each subscriber sees on your site.

That means your next email can go to subscribers interested in a specific category, or follow up with the ones who didn’t act on your offer.

Setup takes a few minutes: create an API key in Mailchimp, paste it into Triggerbee, and choose which audiences and properties to sync.

Key problems solved

  • Emails sent without website data: Subscriber profiles in Mailchimp are updated with interests and visit data from your website.
  • Discount codes given to existing subscribers: Triggerbee checks Mailchimp before showing the welcome offer, so existing subscribers see a different message.
  • Signups stuck on your website: Form submissions from Triggerbee are synced to Mailchimp automatically, with double opt-in if you use it.
  • Subscribers treated like strangers: Target by Mailchimp list or tag, so subscribers and new visitors see different campaigns.

Features

Sync website behavior to Mailchimp

  • Choose which Mailchimp audiences Triggerbee can access
  • Select the properties Triggerbee populates, such as last visit and interests
  • Profiles update automatically after each visit

What you get: Segment your Mailchimp campaigns on what subscribers do on your website, and send content you know they want to read.

Send signups to Mailchimp

  • Activate Mailchimp in Form Settings and Triggerbee creates the automation for you
  • Map extra form fields, like phone number, to fields in Mailchimp
  • Send new subscribers as pending when you use double opt-in

What you get: New subscribers enter your Mailchimp flows right after they sign up, with the consent process you already use.

Check subscriber status on signup

  • Triggerbee checks whether the email already exists in the Mailchimp audience you choose
  • Existing subscribers see a separate message instead of the welcome offer
  • Run the automation only for new subscribers

What you get: Your signup discount goes to new subscribers only, and existing subscribers get a message that makes sense.

Target campaigns with Mailchimp lists and tags

  • Build Triggerbee audiences from Mailchimp lists and tags
  • Include subscribers who are in a list or tag, or exclude them
  • Use the audience to target any campaign on your website

What you get: Use the tags you already maintain in Mailchimp to decide what visitors see on your website.

Identify subscribers from your newsletters

  • Turn on E-commerce link tracking and Google Analytics link tracking in your Mailchimp campaign settings
  • Triggerbee identifies subscribers when they click through

What you get: More identified visitors, which means more behavior data in Mailchimp and more people you can target on your website.

Use cases

  • Protect your welcome discount: A subscriber tries to sign up again for the 10% code. Triggerbee recognizes the email and shows “You’re already a subscriber” instead.
  • Follow up on unused offers: Send a reminder email only to subscribers who visited your campaign page but didn’t act on the offer.
  • Tag based website campaigns: Show early access to subscribers tagged as VIP in Mailchimp, while everyone else sees your standard offer.