Connect Rule and Triggerbee

Rule is a platform for Marketing Automation, targeted newsletters and effective SMS communication. Deliver customized digital communication throughout the customer journey with the help of Rule. Improve customer engagement, build loyalty and increase your conversion through seamless customer experiences. Via Rules’ comprehensive platform for Marketing Automation, newsletters and SMS marketing, you can automate and personalize communication with your customers.
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Rule + Triggerbee: Trigger Emails from What Visitors Do on Your Website

Rule sends your newsletters and automated emails. But the moments that should trigger an email often happen on your website: a visitor leaves a full cart, browses a category three times or completes a purchase. Rule doesn’t see those moments on its own.

The Triggerbee integration with Rule connects them. Triggerbee updates each contact in Rule after every visit, adds and removes tags based on what happens on your site, and sends form signups straight into Rule. Your Rule tags and segments also become audiences in Triggerbee, so you decide what each contact sees on your website.

Identification is built in. Turn on External Link identification in Rule, and subscribers who click your newsletters arrive on your site already identified.

Setup takes a few minutes: activate link identification and create an API key in Rule, then paste the key into Triggerbee.

Key problems solved

  • Emails that ignore website behavior: Tag contacts in Rule based on what they do on your site and use those tags to trigger emails.
  • Missed abandoned carts and browses: Send one email per cart or browse session, not one per contact.
  • Outdated tags: Remove tags automatically when a visitor buys or logs in, so they leave the flow at the right time.
  • Discount codes given to existing subscribers: Triggerbee checks Rule before showing the welcome offer, so existing subscribers see a different message.

Features

Trigger Rule emails from your website

  • Add and remove Rule tags based on events like purchases or logins
  • Reset the contact so they can receive the same email again, for abandoned cart, abandoned browse or order confirmations
  • Keep reset off for emails that should only go out once, like welcome emails

What you get: Rule emails go out in response to what people do on your website, and stop when they’ve done it.

Sync website behavior to Rule

  • Choose which properties Triggerbee updates in Rule after every visit
  • Choose which tags those contacts are updated in
  • Use the data to build segments in Rule

What you get: Segments in Rule built on website behavior, not only email opens and clicks.

Send signups to Rule

  • Connect Rule in Form Settings and Triggerbee creates the automation for you
  • Set each subscriber’s language, so they get emails in the right language from the start
  • Use double opt-in and map extra fields like name and phone number

What you get: New subscribers enter the right Rule flow, in the right language, the moment they sign up.

Check subscriber status on signup

  • Triggerbee checks whether the email already exists in the Rule tag you choose
  • Existing subscribers see a separate message instead of the welcome offer
  • Run the automation only for new subscribers

What you get: Your signup discount goes to new subscribers only.

Target campaigns with Rule tags and segments

  • Build Triggerbee audiences from Rule tags and segments
  • Include contacts who have a tag or segment, or exclude them
  • Use the audience to target any campaign on your website

What you get: The tags and segments you already maintain in Rule decide what visitors see on your website too.

Use cases

  • Abandoned cart emails: A visitor leaves items in their cart. Triggerbee tags them in Rule, and your cart flow sends a reminder. They buy, and the tag is removed.
  • Nordic stores with several languages: Set the language on signup forms per market, so Swedish visitors get Swedish emails and Norwegian visitors get Norwegian ones.
  • Protect your welcome discount: An existing subscriber tries to sign up again. Triggerbee recognizes the email and shows “You’re already a subscriber” instead of the code.