Challenge
Nudge customers to view the full active campaign from the product page
How they did it
By using the Triggerbee embedded layout, along with the ability to use custom javascript, Bubbleroom managed to insert an embedded campaign on product pages that were part of a specific sale. This is another way to continuously highlight the sale and pushing for added basket value.
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Challenge
Däckskiftarna along with their marketing partners Extend Marketing wanted to increase their signups, by testing a gamified and non-gamified Triggerbee campaign onsite and comparing them.
How they did it
Extend Marketing created two different campaigns for Däckskiftarna, a traditional signup form and one that also contains memory for a touch of gamification.
Scenario A – Traditional popup:
A classic popup was created where they communicated ‘Win free tyre change & tyre hotel!’ and explained what you were competing for before you filled in your details. This variant averaged 0.97% conversion rate.
Scenario B – Gamification with Memory:
They integrated gamification through a memory game. This one had the same message (“Win a free tyre change & tyre hotel”) but before you filled in your details, you had to play a memory game. The result? An impressive 3.4% conversion rate.
With this, gamification increased mail collection by 250% for Däckskiftarna compared to the traditional signup popup.