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Challenge
Däckskiftarna along with their marketing partners Extend Marketing wanted to increase their signups, by testing a gamified and non-gamified Triggerbee campaign onsite and comparing them.
How they did it
Extend Marketing created two different campaigns for Däckskiftarna, a traditional signup form and one that also contains memory for a touch of gamification.
Scenario A – Traditional popup:
A classic popup was created where they communicated ‘Win free tyre change & tyre hotel!’ and explained what you were competing for before you filled in your details. This variant averaged 0.97% conversion rate.
Scenario B – Gamification with Memory:
They integrated gamification through a memory game. This one had the same message (“Win a free tyre change & tyre hotel”) but before you filled in your details, you had to play a memory game. The result? An impressive 3.4% conversion rate.
With this, gamification increased mail collection by 250% for Däckskiftarna compared to the traditional signup popup.
Integrate Docusign with Triggerbee (Zapier)
Challenge
Cellbes wanted to offer early access for their loyal members.
How they did it
They created a Black Week-themed Triggerbee popup with a button linked to the landing page of the Black Week sale. To make it even more personalized and targeted, they created variants for each of their three Voyado audiences (loyalty level 1-3).
The response rate for this campaign was almost 35%, with over 5000 clicks leading to their Black Week sale.